DAIRY PRODUCTS.

Waikato Times, Volume 119, Issue 19884, 13 May 1936, Page 12

DAIRY PRODUCTS.

THE BRITISH MARKETS. ‘ DIIT REFORM CAMPAIGN. l .\‘E\\' ZEALAND ENTERPRISE. LONDON. April ‘25The recent plea of Sir John Orr, the eminent dietist, for greatly increased! consumption of milk, butter. cheese] eggs. fruit and vegetables in the in— - tcrests of national health “‘BS strongly supported by economists and scien—tists when the Association of Sciennnc \\'orkers and the Engineers' Study | Group on Economics met in joint con—ference in London the other day. 51p John Orr himself opened the discussion on a. proposed ”ideal (amily budget" which recommends, among other foodstuffs, a weekly ration oil i’lb of butter and fit) of cheese for each person. The present average weekly consumption of butter in Brimill is {in per head, and of cheese i-otb per head. The History of Choose. The New Zealand Dairy Board, \\hich lust your gave striking testimony t to the nutritive value of butter in its) pamphlet. "tintter find the Nation's tllet." is again taking advantage of the increasing public interest in matters of nutrition by issuing a companion booklet entitled “At the Sign of the lCheese.” Brightly designed and illustrated, the booklet deals concisely with the history of cheese us a food, its relation ,tn old English life and customs, its production in Britain, the Dominions‘ and foreign countries, the place of cheese in thc national diet (with ofticinl nicdicel testimony to its high‘ nutritive value). and recipes for its -use in the home A special chapter‘ describes the gruxvth of the cheese in— ‘ du-str)‘ in New loatamt, 3 The booklet, which is the first of its kind to he published, is being issued to organisers and secretaries or the \V’omen' institutes, to the 80,000 members of the Women's Co-operntive Guild. and to nearly 3000 teachers of domestic cookery for distribution among their pupils. A total of nearly 200,000 copies will be distributed in this way. Government on Diet, Reform. The Government, it is reported, is

now seriously considering substituting ihutter for margarine in the rations of iiie Army, Navy and Air Force. Mr \\'. Leach, .\I.P., Under—Secre—tary for Air in tho Labour Government. lihe other day drew an admission in Parliament from the presmit linder—-lSecretui-y iSir Philip Sassoon) lliui I"the arrnngmuenis regarding Ihr ‘suppiy or margarine are now under .l‘eview.” In a slaiement to the press, .\lr Leach, who is a member of the Uo— l'lslimaics Commiltec. said: { Consullaiions are now going on ‘beIln*nn.~ n.“ _Lhi- 7,. .. H _ i

'tween the chiefs of the three lighting irorces which will, I hope, shortly result in butter replacing margarine once for all in the dietary of the troops. airmen and sailors. The Cabinet is discussing the subject, particularly in relation to recruiting, and as the fighting fOI'CCS of several foreign countries. as well as of our own Dominion, haw ‘long since Included butter in their ‘t‘flily ration, the British Government \\'iii not be without good example to guide it.“ i It Flluultl the added that the well» lsustuinmt discussion in Parliament and ‘the press (In this rét‘orm has resulted ‘iarzclv from the indirect though very

‘active effort of the New Zealnnd Dairy Board. , New Zealand System Dafended. 1 Press. staton'icnts that the lingliSh {Milk .\lnrkoling Board on.» .n’loplin: ithe Danish syatmn of separating milk int Cl‘CflHlC‘l‘iL‘s 11l prrl‘crenuu to the Ne“ Zealnlnl system at farm separation because the Danish method "giws u better quality butter.“ have boon cor» irortcxl by Sir John Hashim. .\1.1).. in la letter th.it has boon widely pub!lishorli Tho, Danish system. he pointed iout. \\'us being adopted by the Milk [Board for the sole reason that it was lliettcr suilml to English conditions of lwintcr feeding. ‘ “But surely.“ he continues. “this ldoes not suggest that butter from Istall—t’ed cows is superior to that from Ipasth'c-l'm’l cows! Scientific evldence, inotably that of the report of experiments carried out under the uegls‘ ot‘ the British Medical Research Council, show: that grass—fed butter of the Southern Hemisphere is more constant in vitamin content that North European butter owing to more tavoured climatic conditions. ”As to the popularity of New Zealand and other Empire butter produced on the farm separation principle, it is. {surely \\clt—hnown that in the South for lfisuglund these Ibutters enjoy an 10\'el‘\\'llcilllillg popularity whilst even tin the north—the old-established mar—ket for sinimlinuvian butter—they are liiiahing rapid headway. indeed. Ne“ llenluml has now overtaken Denmark :"5 the largest contributor to the fllritia'h inurl‘cl.”

The _\'v\\' Zealand Dairy Board is now cunducting u sales campaign in Dewsbul'y, in Yorkshire woollen ventru The board's rhit'l‘ appeal In huscd on tho, 11ml Hm! nine—lentils ul' .\‘ow Xm—laml's tulul impurts ul' \\'uullun gumla‘ nl'e snppliml by Yux‘kshil‘c, 1101' pur—l'hita‘t' ul‘ Hu'sn amounting lu ncul'ly £1,000,000 annually.