TRADE WITH BRITAIN.

Waikato Times, Volume 107, Issue 17979, 26 March 1930, Page 14

TRADE WITH BRITAIN.

NEED FOR PUBLICITY.

MAKING n.z. better known.

“I claim to a certain extent to have Jny finger on the pulse of the business community in England, and I have no hesitation in saying that there are definite indications of a trade revival at'Home,” said Mr G. P. Hainsworth, who arrived from England by the Rangiiiki, to a Dominion reporter. “While it seems strange that the number of unemployed is rising, the prospects of better conditions are more promising than they have been for a long time." Mr Hainsworth was general manager of the North-East Coast Exhibition which was conducted in Newcastle for six months from last May. The exhibition attracted 4,400,000 people, New Zealand having a court for a month. A feature of the exhibition was the Wellington Carillon, .which was played daily. “There is a marked improvement in conditions at Home,” Mr Hainsworth said. “I have come from a district where coal exporting is one of the staple industries, and it is in a better position than it has been for some time. Ship-building, also a great industry in and around Newcastle, is better than i’t has been for years, and that applies throughout the whole , country. It is usual for unemployment to be heavy about this time of the year, so that the numbers are perhaps not a real indication of the improvement throughout, the country. Of course, it is too early to foresee whether the better trend will last, but there is a feeling of greater confidence at Home.” New Zeaand Better Known. Speaking of the exhibition, Mr Hainsworth said that Empire-wide representation had been secured by allotting a court to each Dominion for a month. “New Zealand • was the first to exhibit, and I think the month’s show was well wmrth while from the Dominion’s viewpoint. The display was very good and it helped to make New Zealand better knowm throughout the North-east of England. Prior to the exhibition, people in that area knew very little about New Zealand goods. Sample lots had a ready sale, and I think it was a very good idea’ to let people buy them. Mr H. T. B. Drew, publicity officer, at the High Commissioner’s Office, gave a most glowing account of business done there.” Dominion trade with Great Britain had been assisted materially through the operations of the Empire Marketing Board. In addition, the work of Mr Drew was bearing fruit in that New Zealand was becoming far belter known throughout the country. One difficulty attached to securing a sale for New Zealand goods was that of inducing British grocers to stock Dominion produce. Publicity alone would make people ask for New Zealand butter, for instance, and the desired result was being attained slowly. Inter-Empire Trade. Trade -within me Empire was a desirable thing, and it was growing apace, but there were certain difficulties in the way of bringing it about.

(Continued in next column.)

The Beaverbrook scheme was admirable from Great Britain’s viewpoint, hut there were difficulties in the way of securing the agreement of the Dominions. Were all tariff barriers broken down the failure of several Dominion industries would be inevitable. The present tariffs were protective in the true sense of the word, for they were essential to the very existence of certain classes of manufacturing in the Dominions.