Page 4 Advertisements Column 2

Waikato Times, Volume XL, Issue 3212, 26 January 1893, Page 4

\ N A: B; V .U S ,E. i It. i? cxtrcinely.comnioii:,noff'ii-d«yfl to fii d many what are really advertisements pure aiid.sitiiplpserved.,up .to tho publiS in tlio giiiso- of'' attntotivelj - written articles, iisunlly Jicaded, in some very taking mannci'.' " This has been brought about bj the fact that tlie. old-fashioned Htyle of Hdvertisomont writing'will not do'much good to any but the newspaper drmagazinoproprictors, 1 Uow often bavs We all been drawn into careful perusal of s'omo-'glowing account of huir.'jrciith dflca'pe,■'■interesting■::-political; eisay, or clso calculated to arrest > 'tltteutiohj'to- tiiuiat the end, 1 alas! that 'tho ijrticlo is nothing but what is vulgarly termed a patent medicine' fake.' Readers are gradually becominir moio and more wary,'"i>nd,' - womui-liko,' ; instinotively, glanco at the' conclusion of- fuspicious looking articles before reading; ibufc even then they- aio m\m\mm l y-decoyd into their perusal. To assure oneself of tho oxtent to .whicli'this system of.' advertising' iK'nW carried on,' let ; ithe- reader takoup almost any newspaper aiid mark tho paragraphs which art) really news in theproper sense of tho term, and those ■which ate in reality nothing but mere instances find thatlnearly always tboro are about an equal number of each. If not oxao'tly fo; the advertisement 'division has it, But there is one form in which advertising in paragraph form is both interesting and certainly legitimate—that is, in such cat-os an whore the goods advertised are introduced fairly in, say, an aoconnt descriptive of methods of manufacture, means by which adulterations or shams in manufacture and the liko can be detected; above all, particular oare being taken to avoid any, unpleasant or* unjust remarks regarding tho goods produced by opposition inanufcntnrors. It is in such praisoworthy'manner that Shahund's Baking Powder is kept before readers of this journal, and will bo so until every one in the colony.has tried a tin of tho 1 Moa' brand, a trade mark which most happily if phonetically pronounces what will be the result if triccL More will' be required most assuredly, 'and the readers oftjio advico regarding that important compound baking powder which is now found in every'household wKero food, cakes and pastry, are desired, will find themselves well possessed of some useful knowledge of what they are in the habit of using, Why withthe 'Moa' brand even the traditionary newly wedded wife who is supposed in every instance to bring forward tho 1 traditionary oake of constitution most indigestible ; yes, even she will produce a roost delightful cake which will make her' husband thence forward a decided unbeliever,of the traditionary jokes regarding nowly-weeded'folk and even of the" traditionary mother in-law.

1T0.24 ! LAVENDER WATER. W.SOUTER&CO. ':'■.'■ SEEDSMEN' ' GRAIN, TIMBER, & ARTIFICIAL 1 MANURE:MERCHANTS, ; ' [: fgr Prices, quoted to all parts of Waikato, or on trucks, Auckland. Sole Authorised Waikato Agents for SUTTON'S UNEQUALLED ROOT SEEDS VT TON'S WKD E S . Sutton's Crimson King ' Sutton's Champion Purple Top Sutton's Puiple Top Stubble '. Sutton's Hardy Purple Top I Sutton's Hardy White >. Sutton's Corners Taunton " Sutton'a Green Top Yellow ■ Sutton's East Lothian : ' ~ ■ SUTTON'S v"'.. ;'" I Hellow-fleshed . ; mUMIPS. Sutton's Perfection.' j,, Sutton's Favourite Sutton's Purple Top Scotch, or Aberdeen. ;;.;:>; .*■ , Sutton's Green .Top Scotch, or ; Aberdeen ~ ', | .Sutton's Dales' Green Top Hybrid "Sutton's Fostertou Hybrid ||: SUTTON'S."..... \W MTE-FLESIIED T'UMIPS. ' ...Sutton's Impsriiil Green G10be..,.. , : J Sutton's Devon Greystone,or Mottled :'.'■''."'. ' Globo . ' ~ Sutton's Purple Top Mammoth j ~, Sutton's Pompranian White Globe i Sutton'B Hardy Grecn;Kownd , j BEST ENGLISH RAPE, MUSTARD,. RIBGRASS !£ ; ; : Agents for tho'Cambridge' Roller Flour Mill's ■.'■ LION FLOUR, .MAN, SHARPS, ! NUTR.ITIA (Patent Deoorticatcc Wheatmcal). ■KEMPTHORNE,"PROSSER & CO.'S m drug company's ; MANURES & GUANOS j Ex store and ex ship, ; List prices.

LiWES' SUPERPHOSPHATES, BONEDUSTS.SUPEPHOSPHATES, GUANOS All Lines in Stock at advertised prices. Tana! Implements ■.,..-. (Catalogue Prices), [ McCormick's,' Johnston's, Wood's; Rcid ' anil, ftray's, iiobth, Macdonald and Co.'Si Wallace, Howard, Hornsby, P. . ; and D. Duncan, Planet Jr. : .CHAMPION DRILLS. IMPROVED SHARES JOVAL INSURANCE COMPANY, i 'The Leading Fire Office in the , World. j ,Mr.THOMAS HARTLY, Cambridge, having been appointed Sub-agent nf the abovo Company for the Cambridge District (consequent upou the death of Mr J. P. Thomson), is prepared to accept all descriptions ofFIRE .BISKS on their individual, merles, aud at LOWEST RATES, ■■' i Claims for losses promptly and liberally !:. ,R. A. LUSHER, Chief A K ent. j Auckland, Ist November, 1892, for Hamilton District, Mr A, ; ... , Scott, Victoria-street. SURGICAL Instruments Sharpened , , (reference Auckland Hospital). Hor'fc Clippers, Hair Clippers. Razors, Scissors, Pojket Knives Sharpened, equal to nw.lemirantccd).—American, Cutlery Co. Rtths, AYynHham'atreet., Auckland. I