Page 4 Advertisements Column 2

Waikato Times, Volume XL, Issue 3211, 24 January 1893, Page 4

*i N A B U S E. It is extremely common now-n-days to fit d many what aro really advertisements pure mid simplo served up to'the pubHf in the guise of attrnotivoly-writton articles, usually howled hi'Bbnie very .taking] mannei. " This has beon brought abont by the' fact that 'the' oldifashioned style of'advertisement "writing will not do much good'to";any but' the' newspaper or nmgazine proprietors,--How often bavs we all been drawn into careful', perusal of somo glowing account of hair-'jreath escape, ■ interesting political essny, or something else calculated toarrest attention, to find at the end, alas 11 thai the article is nothing but what is vulgarly termed a patent raedioine' fake.' Readers are gradually becoming'moro and mora wary," and,, woman-like, ■, instinctively, glance at the conclusion of. suspicious looking attioles before reading; but even then they. ate somotimes decoyed intotheirpcrmnk To assure oneself of the extent to which this system of advertising is n«w carried on, let the reader take up almost any nowspapcr and mark tho paragraphs which aro rally nows in the proper sense of tho term, and those whioh are in reality nothing but mora, puffs. Tho reader will in tho majority of instances find that nearly always there are about an eqnal number of each If not exactly so, the advertisement division has it. Bat there is one form in. whioh advertising in paragraph form is both interesting and certainly legitimate-that • • t. „„„.,„ „„ —!.„.„ Hio nnnta aA. vertised are introduced fairly in, say, an acconut descriptive of methods' of manufacture, means by which adulterations or shams in manufaotare and the like can he detected; above all, particular care being taken to avoid any unpleasant 'or unjust remarks regarding the goods produced by opposition manuf aoturers.' It is in' suoh praiseworthy manner that Shabland's Baking Powder is kept before readers of this journal, and will be so until every'i one fa the colony has tried a tin of the 'Moa' brand, a trade mark which most happily if phonetically.- pronounces what will be the result if tried. More will be of the advice regarding that important of using. Why with the ".Moa' brand even the traditionary newly wedded wife who is supposed in every instance to bring forward the traditionary cake of constitution most she will produce a moßt delightful-cake which will jokes regarding newly .... ..-- even of the'traditionary mother^n-law.' u i>ro/24" LAVENDER WATER. W.SOUTEE&CO. SEEDSMEN, GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, . CJißfilOfiE m (HMUPO, <y Prices quoted to all parts of Waikato, or on trucks, Auckland. Sole AuthorisedWaikato Agents for SITTTOH'S UHEQUfUIiO fIJJOT SEEDS UTTON'S WEDES Sutton's Crimson King Sutton's Champion Purple Top Sutton's Purple Top Stubble Sutton's Hardy Purple Top Sutton's Hardy White , ; Sutton's Corners Taunton Sutton's Green Top Yellow Sutton's East Lothian I I SUTTON'S -.■•■<■■:■ r ELLOW-FLESHED. rpURNIPS. |: Satton's Perfection Sutton's Favourite : Sutton's Purple Top Scotch, or 1 Aberdeen Sutton's Greun Top Scotch, or .. ; Aberdeen ' ; Sutton's Fosterton Hybrid ■ ■; •, SUTTON'S::■••/ v.... HITE-FLESHED .rpURNIPS. Sutton's Imperial Green Globe i! ■ : Sutton's Devon Greystone,or Mottled :■■'' ...■.•>•'.h.-Globe-.". Sutton's Purple Top Mammoth Sutton's Pomeranian White Globe< 'Sutton's Hardy Green Round BEST ENGLISH SAFE, MUSTARD, BIBGRASS AND FESCUES. Agents for the Cambridge Roller Flour ■->-V' --ISM Mill's; - ■ \Z< ";:' LION FLOURS BRAN,: SHARPS, NUIRITIA '(Patent; Decorticated .Wheatmeal); '■ i - • KEMPTHORNE, PROSSER ft CO.'S iN.Z. DRUG COMPANY'S MANURES & GUANOS Ex store and ex ship, List prices, , LAWES'SUPERPHOSPHATES, BONEDUSTS.SUPEPHOSPHATES, GUANOS All Lines in Stock' at advertised prices, lam Implements (Catalogue Prices) McCormick's, Johnston's, Wood's, Reid and Gray's, Booth; Macdonald and : Co. s, Wallace, Howard, Hornsby, P. and D. Duncan, Planet Jr. CHAMPION DRILLS. IMPROVED SHARES >OYAL INSURANCE COMPANY. t,; . ___ The Leading Fire Office in the World. Mr THOMAS HARTLY, Cambridge,' having been appointed Sub-agent of the above Company, for the Cambridge District (consequent upon the death of Mr J. P, Thomson),' is prepared to accept all. descriptions of FIRE RISKS on their individual merits, and at LOWEST RATES. ! '•''■. t-'-'ir Claims for losses promptly and liberally adjusted. , • R. A. LUSHER, Chief Agent. Auckland, Ist November, 1892, Sub-agent for Hamilton District, Mr A. Scott, Victoria-street. URGICAL Instruments Sharpened 7 ; (reference Auckland Hospital). | Horse Clippers, flair Clippers. Razors, Scissors, Posket Knives Sharpened, equal I to new (guaranteed).—American Cutlery ■ Co. Baths, Wyndham'strwt. Auckland.