Page 4 Advertisements Column 2

Waikato Times, Volume XI, Issue 3209, 19 January 1893, Page 4

Notices. N A B U S H. It is extremely common now-a-dnys to fir (] many what are really advertisements pure nnil simplo sorvotl up lo tlio public in the guise of attraotivoly-writton articles, ustinllv licaded in some very taking mannei. This has been brought about bv the fact that the old-fashioned style of advertisement writing will not do much good to any but Iho ncu'spaDCt or inngazino proprietors, Uow often liavs we all been drawn into careful perusal of some glowing account of haw-breath escape, interesting political essay, or something else calculated to arrest attention, to find at the cud, alas! that the article is nothing but what is vulgarly termed a patent medicine 1 fake. 1 Readers iiro gradually bccoraiug more and more wary,' and, woman-like, instinctively, glance at the conclusion of suspicious looking articles before reading; but even then they arc sometimes decoyed into their jiemiil. To assure oneself of the extent to which this system of advertising is n»\v carried on, let tho render take up almost any newspaper and mark the paragraphs which are really news in tho proper pause of tho term, and those which are in reality nothing but mere puffs, The reader w'ill in the majority of instances find that nearly always tliero arc about an equal number of ciieh. If not exactly so, tho advertisement division has it. But there is 0110 form in which advertising in paragraph form is botli interesting and certainly legitimate-tlmt is, in such cases as whero tho goods advertised are introduced fairly in, say, an account descriptive of methods of manufacture, means by which adulterations or shams in manufacture and tho like can bo detected ; above all, particular care boing taken to avoid any unpleasant or unjust remarks regarding tho goods produced by opposition manufacturers. It is in such praiseworthy- manner that Sjiabiasd's Bakisci Powbkk is kept before readers of this journal, and will bo so until overy l one in tho colony has tried a tin of the 1 Moa 1 brand, a trade mark which most happily if phonetically pronounces what will be tho result if tried. More will be required most assuredly, and tho readers of tho advice regarding that important compound baking powder which is now found in every household where food, cakes and pastry are desired, will find themselves well possessed of soino useful knowledge of what they are in the habit of using. Why with the 'Moa' brand oven tho traditionary newly wedded wife who is supposed in every instauoe to bring forward the traditionary cake of constitution most indigestible; yes, even she will produce a most delightful cake which will inalto her husband thence forward a decided unbeliever of tho traditionary jokes regarding newly-weeded folk and even of the traditionary mother iu-law. S K JjV 0 E " ETO. 24" LAVENDER WATER. W. SOUTER&CO. SEEDSMEN, GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, CAMBRIDGE AND OHAUPO, Prices quoted to all parts of Waikato, or on trucks, Auckland. Sole Authorised Waikato Agents for SUTTON'S UNEQUALLED ROO SEEDS gUTTON'S gWEDES Sutton's Crimson King Sutton's Champion Purple Top Sutton's Purple Top Stubble Sutton's Hardy Purple Top Sutton's Hardy White Sutton's Corners Taunton Sutton's Green Top Yellow Sutton's East Lothian SUTTON'S yELLOW-FLESHED rpURNIPS, Sutton's Perfection Sutton's Favourite Sutton's Purple Top Scotch, or Aberdeen Sutton's Green Top Scotch, or Aberdeen Sutton's Dales' Green Top Hybrid Sutton's Fosterton Hybrid SUTTON'S TJ7HITE-FLESHED TURNIPS. T Sutton's Imperial Green Globe Sutton's Devon Grcystone,or Mottled Globe Sutton's Purple Top Mammoth Sutton's Pomeranian White Globe Sutton's Hardy Green Round BEST ENGLISH RAPE, MUSTARD, RIBGRASS AND FESCUES. Agents for the Cambridge Roller Flour Mill's LION FLOUR, BRAN, SHARPS, NUI'RITIA (Patent Deoorticatcc Wheatineal). KEMPTHORNE, PROSSER & CO.'S N.Z. DEUGr COMPANY'S MANURES & GUANOS Ex store and ex ship, List prices. LAWES' SUPERPHOSPHATES, BONEDUSTS,SUPEPHOSPHATES, GUANOS All Lines in Stock at advertised prices, Farm Implements (Catalogue Prices) McCormick's, Johnston's, Wood's, Reid and Gray's, Booth, Macdonald and Co.'s, Wallace, Howard, Hornsby, P. and D, Duncan, Planet Jr. CHAMPION DRILLS. IMPROVED - SHARES INSURANCE COMPANY. The Leading Fire Olce in the World. Mr THOMAS HARTLY, Cambridge, having beeu appointed Sub-agent of the above Company for the Cambridge District (consequent upon the death of Mr J. P. Thomson), is prepared to accept all descriptions of FIRE .RISKS on their individual merits, and at LOWEST RATIiS. Claims for losses promptly and liberally adjusted. R. A, LUSHER, Chief Agent. Auckland, Ist November, 1592, Sub-agent for Hamilton District, Mr A, Scott, Victoria-street, SURGICAL Instruments Sharpened (reference Auckland Hospital). Horse Clippers, Hair Clippers, Razors Scissors, Pocket Knives Sharpened, equal to new (guaranteed),-American Cutlery Co, Baths, Wyndhanratreet. Auckland,