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Notices. N ABUSE. It is extremely common now-iwliiys to fu (1 many what uro really advertisements pure and simple served up lo the public in the guise of attractively-written-articles, usually headed in some very taking mannei. ' This has been brought about bv the fact tliat the old-fashioned style of" advertisement writing will not do much good to any but tlio newspaper or magazine proprietors, How often havs we all been drawn into careful perusal of some 1 plowing account of liair™Jroatli escape, interesting political essay, or something olso calculated to arrest attention, to find at tlio end, alas! that the article is nothing but what is vulgarly termed a patent medicine ' fake. 1 Readers (ire gradually becoming more and more wary, and, womiiii-liko, instinctively, glance at the conclusion of suspicious looking articles before rending; but even then they are sometimes : decoyed inlo their perusal) To nssuro oneself of tlio extent to which this system of advertising is now carried on, let the reader tako up almost any newspaper and mark the paragraphs which are really news in the proper sense of .the term, and those which are in reality nothing but mero puffs. The reader will in tlio majority of instauens find that nearly always there are about an equal number of each. If not exactly so, tho advertisement division lias it. But there is 0110 form in which advertising in paragraph form is both interesting and certainly legitimate—that is, in such cases as where tlm goods ad : vertised are introduced fairly in, say, an acconnt descriptive of motliods of manufacture, means by which adulterations or shams in manufacture and the like can bo detected ; above all, particular caro being taken to avoid any unpleasant or unjust remarks regarding the goods produced by opposition manufaoturcrs. It is jin such praiseworthy manner that ShXuland's Bakiko Powdkr is kept before readers of this journal, and will bo so until every ono in the colony has tried a tin of the ' Moa' brand, a trade mark which most happily if phonetically pronounces what will be tho result if tried. Morc\ will be required most assuredly, and the 1 readers of tlio advico regarding that important compound baking powder which; is now found in every biusohold where food, cakes and pastry nro desired, will find thomselves well possessed of somo useful knowledge of what they aro in tho babit of using. Why with the '.Moa 1 brand eveu tho traditionary newly wedded wife who is supposed in every instance to bring forward tho traditionary cake of constitution most indigestible ; yes, oven sho will produce a most delightful cako which will malto her husband thence forward a decided unbeliover of tho traditionary jokes regarding newly-weeded folk and evon of tho traditionary mother in-law. A sK F ° K "ITO. 24" LAVENDER WATER W.SOUTER&CO SEEDSMEN, GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, i ijg" Prices quoted to all parts Waikato, or on trucks, Auckland Sole Authorised Waikato Agents for SUTTON'S UNEQUALLED HOOT SEEDS : gUTTON'S gWKDES Sutton's Crimson King Sutton's Champion Purple Top Sutton's Purple Top Stubble Sutton's Hardy Purple Top Sutton's Hardy White Sutton's Corners Taunton Sutton's Green Top Yellow Sutton's East Lothian Y SUTTON'S 7ELLOW-FLESHED TURNIPS, Sutton's Perfection 1 Sutton's Favourite Sutton's Purple Top Scotch, or Aberdeen Sutton's Green Top Scotch, or Aberdeen Sutton's Dales' Green Top Hybrid Sutton's Fosterton Hybrid SUTTON'S FLESHED (JIURNIPS. Sutton's Imperial Green Globe Sutton's Devon Greystone,or Mottled Globe Sutton's Purple Top Mammoth Sutton's Pomeranian White Globe Sutton's Hardy Green Round bestlnolish RAPE, MUSTARD, RIBGRASS AND FESCUES. Agents for the Cambridge Roller Flour Mill's LION FLOUR, BRAN, SHARPS, NUTRITIA (Patent Deoorticatec Wheatmeal). KEMPTHORNE, PROSSER & CO.'S N.Z. MUG COMPANY'S MANURES & GUANOS Ex store and ex ship, List prices, LAWES' SUPEBPHOSPHATES, BONEDUSTS, SUPEPHOSPHATESj GUAJTOS All Lines in Slock at advertised prices, Farm Implements (Catalogue Prices) McCormick's, Johnston's, Wood's, Reid and Gray's, Booth, Macdonald and Co.'s, Wallace, Howard, Hornsby, P. and D, Duncan, Planet Jr. CHAMPION DRILLS. IMPROVED SHARES OVAL INSURANCE COMPANY. r ,j The Leading Fire Office in the World. Mr THOMAS ITARTLY, Cambridge, having been appointed Sub-agent of the above Company for the Cambridge District (consequent upon the death of Mr J. P, Thomson), is prepared to accept all descriptions of FIRE RISKS on their individual merits, and at LOWEST RATES, Claims for losses promptly and liberally adjusted. R, A. LUSHER, Chief Agent, Auckland, Ist November, 1592, Sub-agenc for Hamilton District, Mr A. Scott, Victoria-street. SURGICAL Instruments Sharpened (reference Auckland Hospital). Horse Clippers, Ilair Clippers, Razors, Scissors, Pocket Knives Sharpened, equal to new (guaranteed).—American Cutlery Co, Batlis, Wynrthain'stmit. Auckland,

Permanent link to this item
Hononga pūmau ki tēnei tūemi

https://paperspast.natlib.govt.nz/newspapers/WT18930117.2.44.2

Bibliographic details
Ngā taipitopito pukapuka

Waikato Times, Volume XL, Issue 3208, 17 January 1893, Page 4

Word count
Tapeke kupu
754

Page 4 Advertisements Column 2 Waikato Times, Volume XL, Issue 3208, 17 January 1893, Page 4

Page 4 Advertisements Column 2 Waikato Times, Volume XL, Issue 3208, 17 January 1893, Page 4

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