Page 4 Advertisements Column 2

Waikato Times, Volume XL, Issue 3207, 14 January 1893, Page 4

N A R U S £. It is extremely common now-a-dnys to fii (1 many what nro really advertisements pure mill simple served up lo the public in Hie guise of attractively-written articles, iistmlly headed in some very taking nianiiDi. ' This has been brought about bj the fact that the old-fashioned style of" advertisement writing wilt not do much good lo any but Iho nowspant'i or magazine proprietors, How often havs we all been drawn into careful perusal of some slowing account of hair-breath escape, interesting political essay, or something olsc calculated to arrest attention, to find at the end, alas! that the article is nothing but what is vulgarly termed a patent medicine' fake.' Readers mo gradually becoming more and more wary, and, woman-like, instinctively, glance at the conclusion of suspicions looking articles boforo reading; but even then they ate sometimes ikeoyed into their perusal. To assure oneself of the extent to which this system of advertising is ww carried on, Ist tho reader lake up almost any newspaper and mark the paragraphs which are really news in the proper sense of the term, and those which arc in reality nothiug but mere puffs, Tim reader will in tho majority of instances find that nearly always there are about an equal number of each. If not exactly en, tho advertisement division litis it. But there is ono form in which advertising in paragraph form is both interesting and certainly legitimate-that is, in such cases as whero the goods advertised are introduced fairly in, say, an account descriptive of methods of manufacture, means by which adulterations or shams in manufacture and tho liko can bo detected ; above all, particular care being ttikon to avoid any unpleasant or unjust remarks regarding tho goods produced by opposition manufacturers. It is in such praiseworthy manner that Siiabund's Bakisb Powdbk is kept boforo readers of this journal, and will ho so until every one in tho colony has tried a tin of the 1 Moa' brand, a trade mark which most happily if phonetically pronounces what will be the result if tried. More will be required most assuredly, and tho reado'rs of tho advice regarding that important compound baking powder which is now found in every household where food, cakes and pastry are desired, will find themselves well possessed of somo useful knowledge of what they are in the babit of using. Why with the 'Moa' brand even the traditionary newly wedded wife who is supposed in every instance to bring forward the traditionary cake of constitution most indigestible; yes, ovcu she will produce n most delightful cake which will mako her husband thonco forward a decided unbeliever of tho traditionary jokes regarding nowly-wocdnd folk and even of tho traditionary mother in-law.

S K 1? 0 11 "ITO. 24 ; LAVENDER WATER. W.SOUTER&CO, SEEDSMEN, j GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, • igp Prices quoted to all parts of Waikato, or on trucks, Auckland. Solo Authorised Waikato Agents for SUTTON'S UNEQUALLED ROOT SEEDS ! Sutton's Crimson King Sutton's Champion Purple Top Sutton's I'm pie Top Stubble Sutton's Hardy Purple Top Sutton's Hardy White Sutton's Comers Taunton Sutton's Green Top Yellow Sutton's East Lothian SUTTON'S yELLOW-FLESHED rpURNII'S. Sutton's Perfection Sutton's Favourite Sutton's Purple Top Scotch, or Aberdeen Sutton's Green Top Scotch, or Aberdeen Sutton's Dales' Green Top Hybrid Sutton's Fosterton Hybrid SUTTON'S VSTHITE-FLESHED 'PURNIPS. Sutton's Imperial Green Globe Sutton's Devon Grcystone,or Mottled Globe Sutton's Purple Top Mammoth Sutton's Pomeranian White Globe Suttou's Hardy Green Bound BEST ENGLISH RAPE, MUSTARD, RIBGRASS AND FESCUES. Agents for the Cambridge Roller Flour Mill's LION FLOOR, BRAN, SHARPS, NUTRITIA (Pateut Dccortieatcc Wlicatmeiil)! KEML'THOKNE, PROSSER &CO.'S tii mm company's MANURES & GUANOS Ex store and ex ship. List prices. LOT' SUPERPHOSPHATES, BOHEDUSTS.SUPEPHOSPHATES, GUANOS All Lines in Stock at advertised prices, Farm Implements (Catalogue Prices) McConnick's, Johnston's, Wood's, Reid and Gray's, Booth, Macdonald and Co. 'a, Wallace, Howard, Hornsby, P. and D. Duncan, Planot Jr. CHAMPION DRILLS. IMPHOVEITsHARES HOYAL INSURANCE COMPANY. Tho Leading Fire Office in the World. Mr THOMAS HARTLY, Cambridge, having been appointed Sub-agent of the above Company for the Cambridge District (consequent upon the death of Mr J. P. Thomson), is prepared to accept all descriptions of FIRE RISKS on their individual meriis, and at LOWEST RATES. Claims for losses promptly and liberally adjusted. R. A. LUSHER, Chief Agent. Auckland, Ist November, 1S!)2. Sub-agent for Hamilton District, Mr A. Scott, Victoria-street. SURGICAL Instruments Sharpened (reference Auckland Hospital). Horse Clippers, Hair Clippers, Kazors, Scissors, Pojket Knives Sharpened, equal to new -(guaranteed).—American Cutlery Co, Baths, Wyndhanrstrect. Auckland,