Page 4 Advertisements Column 2

Waikato Times, Volume XL, Issue 3206, 12 January 1893, Page 4

Notices. N ABUSE. ■ It is extremely common now-a-daj'B to fii d many what arc really advertisements pure and simple ecr.vcd up to the public in (lie guise of .attractively-written articles, usually headed in some very taking mantiet. '.This has. been brought about bj the fact that the old-fashioned style,of' advertisement writing will not. do much good to any but the newspaper or magazine proprietors, How often liavs we all been drawn into careful perusal of some plowing account of hair-Jroatii escape, interesting political essay, or Mfijethinj,' else;calculated to arrest attention, to find »t tho end, alas! that the urtiolo is nothing but what is vulgarly termed a patent medicine' fake,' Readers aro gradually'becoming more and more wary, and, womhn-like, instinctively, glance at the conclusion of suspicion! looking articles before reading; but even then they aro sometimes dteoij(d info their perusal. To unsure oneself of the extent to which this system of advertising is n«w carried on, let- the wider take up almost any newspaper and mark tho paragraphs which are really news in tho proper Fcnso of the term,, and those which are in reality nothing but mere puffs. The reader will in the majority of instances find that nearly always there arc about an equal number pf each. If net exactly po, tho advertisement division has it. But there is oho form in whieijj advertising in paragraph form is both4rf tercsting and certainly legitimate—that is, in such cases as where the goods advertised are introduced fairly in, say, an acconnt descriptive of methods of manufacture, means by which adulterations or shams in manufacture and the like can ho detected ; »bove all, particular caro being taken to avoid any-unpleasant or unjust remarks regarding the goods produced by opposition manufacturers It is in snoh firaisewortby manner, that Siiaiuanii's lakis« Powdkr is kept before readers of this journal, and will be so until every one in the colony h.w tried a tin of the ' Moa' brand, a trade mark which most happily if phonetically pronounces what will be the result if tried. More will be required most assuredly, and the readers of the advice regarding that important compound baking powder which is now found in every lmußehold where food, cakes and pastry are desired, will find themselves well possessed of soino useful knowledge of what they are in the habit of using. Why with the ' Moa' brand even the traditionary newly wedded wife who is supposed in every instance to bring forward the traditionary cake of constitution most indigestible; yes, even she will produce a most delightful cake which will make her husband thence forward a decided unbeliever of the traditionary jokes regarding newly-weeded folk and even of the traditionary mother in-law.

A S . K F 0 "ETO. 24" LAVENDER WATER. W.SOHTER&CO. SEEDSMEN, GRAIN, TIMBER, ft ARTIFICIAI. MANURE MERCHANTS, CUMfifIIOIIE UNI) OIMIIPO, If Prices quoted to all parts ol Waikato, or on trucks, Auckland, Sole Authorised Waikato Agents for sgnws NEputio no] OIITTOS'S gWBDES Sutton's Crimson King Snttou's Champion Purple Top Sutton's Put pie Top Stubble Sutton's Hardy Purple Top Sutton's Hardy White Sutton's Corners Taunton Sutton's Green Top Yellow Sutton's East Lothian SUTTON'S Y^EIXOW-FLESfl Kl) fJIORNIPS, Sutton's Perfection Sutton's Favourite Sutton's Purple Top Scotch, Aberdeen Sutton's Green Top Scotch, Aberdeen Sutton's Dales' Giceu Top Ifybriil Sutton's Fosterton Hybrid SUTTON'S Sutton's Imperial Green Globe Sutton's Devon Grcyatone,or Mottled Globe Sutton's Purple Top Mammoth Sutton's Pommuian White Globe Sutton's Hardy Green Bound BEST ENGLISH SAFE, MUSTARD, RIBQRASS AND FESCUES. Agents for the Cambridge Roller Floor Mill's HON FLOUR, BRAN, SHARPS. NUTRITIA (Patent Deeorticatcc' Wheatmcal). KEMPTHORNK, PROSSER 4 CO.'S N.Z. DRUG COMPANY'S MANURES k GUANOS Ex etore aud ex ship. List prices LAWES' SUPERPHOSPHATES, BOHEDDSIS.SDPEPHOSPHAIES, GUANOS All Linee in Stock at advertised prices. Tarn Implements (Catalogue Prices) McCormick's, Johnston's, Wood's, Rcid and Gray's, Booth, Maedonnld and Co.'s, Wallace, Howard, Hornsby, P. and D. Duncan, Planet Jr. CHAMPION DRILLS. IMPROVED SHARES R OYAL INSURANCE COMPANY. The Leading Fire Office in the World. Mr THOMAS HARTLY, Cambridge, having been appointed Sub-agent nf the above Company fur the Cambridge District (consequent upon the death of Mr J. P. Thomson), is prepared to accept all descriptions of FIRE RISKS on their individual merits, and at LOWEST RATES. Claims for losses promptly and liberally adjusted. R. A. LUSHER, Chief Agent. Auckland, Ist November, 1892, Sub-agent for Hamilton District, Mr A. Scott, Victoria-street. S l URGICAL .Instruments Sharpened (reference Auckland Hospital). Horse Clippers, flair Clippers, Razors, Scissors, Pocket Knives Sharpened, equal to new (guaranteed).—American Cutlery Co, Baths, Wyndham strcet. Auckland.