Page 4 Advertisements Column 2

Waikato Times, Volume XL, Issue 3205, 10 January 1893, Page 4

Notices. N ABUSE. It iB extremely common now-a-days to fii d many what are really advertisements pure nml simplo scrvod up tn tho public in tlio guise of nttractivoly-written articles, usually headed in some very taking tnnnnct. ' This h«8 been brought about b) tho fact tliftt tho old-fashioned style of" advertisement writing will not do much good to any but the newspapei or magazine proprietors, How often liiivh we all been drawn into careful perusal of some glowing account of hair-jreath escape, interesting political essay, or something elso calculated to arrest attention, to tind at the end, alas ! that the article is nothing but what is vulgarly termed a patent medicine' fake.' Readers are gradually becoming 111010 and more wary,' and, woman-like, instinctively, glance at the conclusion of suspicious looking articles before reading; but even then they ate sometimes drcoycti into their perusal. To assure oneself of the extent to which this system of advertising is now carried on, let tho reader take up almost any newspaper and mark the paragraphs which arc re.ill/ news ir. tho proper tense of tho term, and those which arc in reality nothing but mere puffs, The render will in the majority of instances find that nearly always there are about an equal number of cueh. If net exactly eo, the advertisement division has it. But there is ono form in which advertising in paragraph form is both interesting and ccituinly legitimate-that is, in such cases as wliero tho goods advertised are introduced iairly in, say, an account descriptive of mothods of manufacture, means by which adulterations or shams in manufacture and tho like can be detected ; above all, particular care being taken to avoid any unpleasant or unjust remarks regarding the goods produced by opposition manufacturers. It is in such praiseworthy manner that Siiaiiunu's Baking Powdkk is kept heforo readers of this jouroil, and will be so until every' one in tho colony has tried a tin of tho ' Moa' brand, a trade mark which most happily if phonetically pronounces what will be the result if tried. Mure will be required most assuredly, and the readers of tho advice regarding that important compound baking powder which is now found in every household whore food, cakes and pastry are desired, will find themselves well possessed of somo useful kuowledgc of what they aro in tho habit of using. Why with the 'Moa' brand even tho traditionary newly wedded wife who is supposed in every iustaucc to bring forward the traditionary cako of constitution most indigestible; yes, even she will produce a roost delightful cake which will tnako her husband thence forward a decided unbeliever of the traditionary jokes regarding newly-weeded folk and even of tho traditionary mother in-law.

ABK F 0 » "NO. 24" LAVENDER WATER. w.soum&co. SEEDSMEN, GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, CAMBRIDGE UNO MUM, Prices quoted to all parts of Waikato, or on trucks, Auckland. Sole Authorised Waikato Agents for SUTTON'S UNEQUALLED HOOT SEEOS gIJTTON'S gWKDES Sutton's Crimson King Sutton's Champion Purple Top Sutton's Purple Top Stnhblo Sutton's Ilardy Purple Top Sutton's Ilardy White Sutton's Corners Taunton Sutton's GrconTop Yellow Sutton's East Lothian SUTTON'S yELLOW-FLESHED r^URNIPS. Sutton's Perfection Sutton's Favourite Sutton's Purple Top Scotch, or Aberdeen Sutton's Green Top Scotch, or Aberdeen Sutton's Dales' Green Top Hybrid Sutton's Fosterton Hybrid SUTTON'S

Sutton's Imperial Green Globe Sutton's Devon Grej'atone,or Mottled Globe Sutton's Purple Top Mammoth Sutton's Pomeranian White Globe Sutton's Hardy Green Round BEST~ENQLISH RAPE, MUSTARD, RIBGRASS AND FESCUES. Ageuts for the Cambridge Roller Flour Mill's LION FLOUR, MUX, SHARPS, NUI'RITIA (Patent Dworticatec Wheatmeal). kempthorne, PROSSER & CO.'S N.Z. DRUG COMPANY'S MANURES h GUAUOS Ex store and ex ship, List prices. LIWES' SUPERPHOSPHATES, BONEDUSTS, SU PEPHOSPHATES, GUANOS All Lines in Stock at advertised prices. Farm Implements (Catalogue Prices) MeCormick's, Johnston's, Wood's, Reid and Gray's, Booth, Macdonald and Co.'s, Wallace, Howard, Hornsby, P. and I). Duncan, Planet Jr. CHAMPION DRILLS. improved" shares INSURANCE COMPANY. The Leading Fire Office in the World. Mr THOMAS HARTLY, Cambridge, having been appointed Sub-agent "f the above Company for the Cambridge District (consequent upon the death of Mr J. P. Thomson), is prepared to accept all descriptions of FIRE RISKS on their individual merits, and at LOWEST RATES. Claims for losses promptly and liberally adjusted. R. A. LUSHER, Chief Agent, Auckland, Ist November, ISO2. Sub-agent for Hamilton District, Mr A. Scott, Victoria-street,

SURGICAL Instruments Sharpened (reference Auckland Hospital). Jlorso Clippers, llair Clippers, Eaznrs, Scissors, l'o:kct,Knives Sharpened, equal to new (guaranteed),—American Cutlery Co, Untlis, Wywlhanrntropt, Auckland,