Page 4 Advertisements Column 2

Waikato Times, Volume XXXIX, Issue 3200, 29 December 1892, Page 4

Notices. "an A B U S K. It is extremely common jiow-a-diiys to fit d many what arc really advertisements pure and simple served up to the public, in tin; guise of attractively-written articks, usually beaded in some very taking maniiei. " This has been brought about b> the fact that the old-fashioned style of" advertisement writing will not do much good to any but the nowapapcr or magazine proprietors. How often havs we all boon drawn into careful perusal of some glowing account of hair-breath escape, interesting political essay, or something else calculated to arrest attention, to find at tho end, alas ! that the article is nothing but what is vulgarly termed a patent medicine ' fake.' Readers are gradually becomiuir more and more wary, and, woman-like, instinctively, glance at the conclusion of suspicious looking articles before reading ; but even then they are sometimes decoyed into their perusal. To asßure oneself of the extent to which this system of advertising is now carried on, let the reader take up almost any newspaper and mark the paragraphs which are really news in the proper sense of the term, and those which are in reality nothing but mere puffs. The reader will in tho majority of instances find that nearly always there are about an equal number of each. If not exactly so, the advertisement division has it. But there is one form in which advertising in paragraph form is both interesting and certainly legitimate—that is, in such ensos as where the goods advertieod are introduced fairly in, say, an account descriptive of methods of manufacture, means by which adulterations or shams in manufacture and the like can be detected ; above all, particular care being taken to avoid any unpleasant or unjust remarks regarding the goods produced by opposition manufacturers. It is in such praiseworthy manner that Shablakd's Baking Powder is kept before readers of this journal, and will bo so until every one in the colony h.rs tried a tin of the ' Moa ' brand, a trado mark which most happily if phonetically pronounces what will be the result if tried. More will be required most assuredly, and the readers of the advice regarding that important compound baking powder which is now found in every household where food, cakes and pastry are desired, will find themselves well possessed of some useful knowledge of what they are in the habit of using. Why with the '.Moa ' brand even the traditionary newly wedded wife who is supposed in pvery instance to bring forward the traditionary cake of constitution most indigestible ; yes, even she will produce a most delightful cake which will make her husband thence forward a decided unbeliever of the traditionary jokes regarding newly-weeded folk and even of the traditionary mother in-law. j± s K F ° R "XTO. 24:" LAVENDER WATER. WTSOUTER & CO, SEEDSMEN, GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, CAMBRIDGE AND OHAUPO, i|g- Prices quoted to all parts of Waikato, or on trucks, Auckland. Sole Authorised Waikato Agents for SUTTON'S UNEQUALLED ROOT SEEDS BUTTON'S QWEDES Sutton's Crimson King Sutton's Champion Purple Top Sutton's Purple Top Stubble Sutton's Hardy Purple Top Sutton's Hardy White • Sutton's Corners Taunton Sutton's Green Top Yellow Sutton's East Lothian SUTTON'S Y"ELLOW -FLESHED rpURNIPS. Sutton's Perfection Sutton's Favourite Sutton's Purple Top Scotch, or Aberdeen Sutton's Green Top Scotch, or Aberdeen Sutton's Dales' Green Top Hybrid Sutton's Fosterton Hybrid SUTTON'S YTfHITE-FLESHED HTURNIPS. Sutton's Imperial Green Globe Sutton's Devon Greystone,or Mottled Globe Sutton's Purple Top Mammoth Sutton's Pomeranian White Globe Sutton's Hardy Green Round BEST ENGLISH RAPE, MUSTARD, RIBGRaSS AND FESCUES. Agents for the Cambridge Roller Flour Mill's LION FLOUR, BRAN, SHARPS, NUTRITIA (Patent Decorticatec Wheatmeal). KEMPTHORNE, PROSSER & CO.'S N.Z. DKUG COMPANY'S MANTJEES & GUANOS Ex store and ex ship. List prices. LAWES' SUPEBPHOSPHATES, BONEDUSTS.SUPEPHOSPHATES, GUANOS All Lines in Stock at advertised prices. Farm Implements (Catalogue Prices) McCormick's, Johnston's, Wood's, Reid and Gray's, Booth, Macdonald and Co. s, Wallace, Howard, Hornsby, P. and D. Duncan, Planet Jr. CHAMPION DRILLS. IM PROVED SHARES TjMTZGIBBON, T OUCH, & OON Civil Engineers & Architects, N Z GOVERNMENT INSURANCE BUILDINGS, 91 Queen-street, Auckland. Telephone No. 520. SELEUT REGISTRY, Upper Queenstreet, Auckland (late Y.M.C.A. Buildings.—MlSS McKENZIE, Proprietress, respectfully informs employers and employees that she is prepared to book engagements. Every care taken to satisfy her clients. H. F. W * ND s ° R ' SURGEON DENTIST (By Exam.), LATE KEMPT AND WINDSOR SHORTLAND STREET (opposite General Post Office), Telephone 377.