Page 4 Advertisements Column 2

Waikato Times, Volume XXXIX, Issue 3192, 8 December 1892, Page 4

Notices. AN ABUSE. It is extremely common now-fi-days to fii d many what are really advertisements pure and simple perved up to the public in the guise of attractively-written articles, usually headed in some very taking mannci. This has been brought about bv the fact that the old-fashioned , style.of" advertisement writing 1 will not do much good to any but the newspaper or magazine proprietors. How often hav.s we all been drawn into careful perusal of some jrlowinff account of hairorcath escape, interesting political essay, or something else calculated to arrest attention, to find at the end, alas ! that the article is nothing' but what is vulgarly termed a patent medicine ' fake.' Readers are gradually becoming more and more wary," and, woman-like, instinctively, glance at tho conclusion of suspicious looking articles before reading ; but even then they are sometimes decoyed into their perusal. To assure oneself of the extent to which this system of advertising is now carried on, let the render take up almost any newspaper and mark the paragraphs which are really news in tho proper sense of the term, and those which arc in reality nothing but mere puffs. Tho reader will in tho majority of instances find that nearly always there are about an equal number of eacL If not exactly so, the advertisement division has it. But there is one form in which advertising in paragraph form is both interesting and certainly legitimate—that is, in such cases as where the goods advertised are introduced fairly in, say, an account descriptive of methods of manufacture, means by which adulterations or shams in manufacture and the like can be detected ; above all, particular care being taken to avoid any unpleasant or unjust remarks regarding tho goods produced by opposition manufasturers. It is in such praiseworthy manner that Sharland's Baking Powder is kept before readers of this journal, and will be so until every one in tbe colony bas tried a tin of the ' Moa ' brand, a trade mark which most happily if phonetically pronounces what will be the result if tried. More will be required most assuredly, and the readers of the advice regarding that important compound baking powder which is now found in every household where food, cakes and pastry are desired, will find themselves well possessed of some useful knowledge of what they are in the habit of using. Why with the '.Moa ' brand even tbe traditionary newly wedded wife who is supposed in pvery instance to bring forward the traditionary cake of constitution most indigestible ; yes, oven she will produce a most delightful cake which will make her husband thence forward a decided unbeliever of the traditionary jokes regarding newly-weeded folk and even of the traditionary mother in-law. ASK in O R "ZLSTO. 24" LAVENDER WATER. W. SOUTER & CO, SEEDSMEN, GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, CAMBRIDGE AND OHAUPQ, Prices quoted to all parts of Waikato, or on trucks, AucklandSole Authorised Waikato Agents for SUTTON'S UNEQUALLED ROOT SEEDS BUTTON'S QWEDES Sutton's Crimson King Sutton's Champion Purple Top Sutton's Purple Top Stubble Sutton's Hardy Purple Top Sutton's Hardy White Sutton's Corners Taunton Sutton's Green Top Yellow Sutton's East Lothian SUTTON'S XTELLOW-FLESHED rpURNIPS. Sutton's Perfection Sutton's Favourite Sutton's Purple Top Scotch, or Aberdeen Sutton's Green Top Scotch, or Aberdeen Sutton's Dales' Green Top Hybrid Sutton's Fosterton Hybrid SUTTON'S \T7 HITE-FLESHED HP URNIPS. Sutton's Imperial Green Globe Sutton's Devon Greystone,or Mottled Globe Sutton's Purple Top Mammoth Sutton's Pomeranian White Globe Sutton's Hardy Green Round BEST ENGLISH RAPE, MUSTARD, RIBGRASS AND FESCUES. Agents for the Cambridge Roller Flour Mill's i LION FLOUR, BRAN, SHARPS, < NUTRITIA (Patent Decorticated : Wheatmeal). KEMPTHORNE, PROSSER & CO.'S; N.Z. DRUG COMPANY'S MANURES & GUANOS Ex store and ex ship. List prices. ' LAWES' SUPERPHOSPHATES, BONEDUSTS.STJPEPHOSPHATES, GUANOS 1 All Lines in Stock at advertised prices. ( Farm Implements j (Catalogue Prices) ] McCormick's, Johnston's, Wood's, Reid and Gray's, Booth, Macdonald and Co.'s.Wallace, Howard, Hornsby, P. ' and D. Duncan, Planet Jr. ' CHAMPION DRILLS. \ IMPROVED SHAB.ES ! MR ALEXANDER MACKIE, finding that his invention for the preserving of photographs in tombstones is much approved of by those who have seen it, has considered that it would be ad- . vantageous to obtain a patent for the same. He has therefore, applied for protection for the invention, and he is now prepared to execute orders for the insertion of photographs in tombstones UST ARRIVED—From San Francisco, a large consignment of Bennett's Celebrated Brilliant Shine, most 3 marvellous in results for cleaning brass, copper, silver plate, etc. ; also, Bennett's Celebrated Diamond Polish, for cleaning mirrors and windows; makes them as a clear .13 crystal. Can be had in any e quantities at F. WILLIAMS, Lower Queen-street, Auckland, sole agent for I New Zealand. SELECT REGISTRY, Upper Queen- C street, Auckland (late Y.M.C.A, ( Buildings.—MlSS McKENZIE, Pro- t> prietress, respectfully informs employers I and employees that she is prepared to S book engagements. Every care taken to satisfy her clients. C