Page 4 Advertisements Column 2

Waikato Times, Volume XXXIX, Issue 3190, 3 December 1892, Page 4

Notices~a N ABUSE. It ia extremely common iiow-a-days to fii d many what are really advertisements pure find simple pcrved up to the public in the guise of attractively-writtoti articles, usually headed in some very taking mannet. ' This bae been brought about b> the fact that tho old-fashionod style of" advertisement writing will not do much good to any but tho newspaper or magazine proprietors. How often havy we all been drawn into careful perusal of some glowing account of hair-breath escape, interesting political ensny, or something elso calculated to arrest attention, to find at tho end, alas ! that the article is nothing but what is vulgarly termed a patent medicine ' fake.' Readers i are gradually becoming more and more wary, and, woman-like, instinctively, glance at the conclusion of suspicious looking articles before reading ; but even then they aro sometimes iltnycd into their perusal. To aesure oneself of tbe extent to which this system of advertising is now carried on, let the reader take up almost any newspaper and mark tho paragraphs which are really news in the proper eenee of the term, and those which are in reality nothing but mere Duffs Tho reader will in the majority of instances find that nearly always there are about an equal number of each. It not exactly so, the advertisement division has it. But there is one form in which advertising in paragraph form is both interesting and certainly legitimate—that is, in such cases as where the goods advertised are introduced fairly in, say, an acconnt descriptive of methods of manufacture, means by which adulterations or shams in manufacture and the like can be detected ; above all, particular care being taken to avoid any unpleasant or unjust remarks regarding the good 3 produced by opposition manufacturers. It is in such praiseworthy manner that Siiarland's Baking Powder is kept before readers of this journal, and will be so until every 1 one in the colony has tried a tin of the ' Moa ' brand, a trade mark which most happily if phonetically pronounces what will be the result if tried. More will be required most assuredly, and the readers of tho advice regarding that important compound baking powder which is now found in every household where food, cakes and pastry are desired, will find themselves well possessed of some useful knowledge of what they are in the habit of using. Why with the '.Moa' brand even the traditionary newly wedded wife whoia supposed in pvery instance to bring forward the traditionary cake of constitution most indigestible ; yes, oven she wilt produce a most delightful cake which will make her husband thence forward a decided unbeliever of the traditionary jokes regarding newly-weeded folk and even of the traditionary mother in-law. S K p O R «£<TO. 24" LAVENDER WATER. W. SOUTER & CO. SEEDSMEN, GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, CAMBRIDGE AND OHAUPO, ijff Prices quoted to all parts of Waikato, or on trucks, Auckland. Sole Authorised Waikato Agents for SUTTON'S UNEQUALLED ROOT SEEDS BUTTON'S QWEDES Sutton's Crimson King Sutton's Champion Purple Top Sutton's Purple Top Stubble Sutton's Hardy Purple Top Sutton's Hardy White Sutton's Corners Taunton Sutton's Green Top Yellow Sutton's East Lothian SUTTON'S "VTELLOW-FLESHED rpURNIPS. Sutton's Perfection Sutton's Favourite Sutton's Purple Top Scotch, or Aberdeen Sutton's Green Top Scotch, or Aberdeen Sutton's Dales' Green Top Hybrid Sutton'a Fosterton Hybrid SUTTON'S TT7HITE-FLESHED rpURNIPS. Sutton's Imperial Green Globe Sutton's Devon Greystone,or Mottled Globe Sutton's Purple Top Mammoth Sutton's Pomeranian White Globe Sutton's Hardy Green Round BEST ENGLISH RAPE, MUSTARD, RIBGRASS ANDJFESGUES. Agents for the Cambridge Roller Flour Mill's LION FLOUR, BRAN, SHARPS, NUTRITIA (Patent Decorticated Wheatmeal). KEMPTHORNE, PROSSER & CO.'S; N.Z. DRUG ;COMPANY'S. MANURES & GUANOS Ex store and ex ship. List prices. I LAWES , SUPERPHOSPHATES, BONEDUSTS.SUPEPHOSPHATES, GUANOS All Lines in Stock at advertised prices. Farm Implements (Catalogue Prices) McCormick's, Johnston's, Wood's, Reid and Gray's, Booth, Macdonald and Co.'s, Wallace, Howard, Hornsby, P. and D. Duncan, Planet Jr. CHAMPION DRILLS. IMPROVED SHARES MR ALEXANDER MACKIE, finding that his invention for the preserving of photographs in tombstones if much approved of by thosawho have seen it, has considered that it would be advantageous to obtain a patent for the same. He has therefore, applied for protection for the invention, and he is now prepared to execute orders for the insertion of photographs in tombstones UST ARKIVED—From San Francisco, a large consignment of Bennett's Celebrated Brilliant Shine, most marvellous in results for cleaning brass, copper, silver plate, etc. ; also, Bennett's Calibrated Diamond Polish, for cleaning miirors and windows; makes them as clear as crystal. Can be had in any quantities at F. WILLIAMS, Lower Queen-street, Auckland, sole agent fop New Zealand. SELECT REGISTRY, Upper Queenstreet, Auckland (late Y,M C A Buildings.—MlSS McKENZIE, Proprietress, respectfully informs employers and employees that she is prepared to book engagements. Every care taken to satisfy her clients.