Page 4 Advertisements Column 2

Waikato Times, Volume XXXIX, Issue 3188, 29 November 1892, Page 4

NoticesAN ABUSE. It is extremely common now-a-days to fi> cl many what are really advertisements pure .'nil simple served up to the pnb'ic in the guise of attractively-written articles, usually- headed in some very taking mannei. This has been btougbt about b) the fact that the old-fashioned style of" advertisement writing' will not do much good to any but the newspaper or magazine proprietors. How often buvs we all been drawn into careful perusal of some glowing account of hair-'ireath escape, interesting political essay, or something else calculated to arrest attention, to find at the end, alas ! that the article is nothing but what is vulyarly termed a patent medicine ' fake.' Readers are gradually becoming more and more wary, and, woman-like, instinctivels, glance at the conclusion of Mispicioui looking articles before reading ; but even then they aie sometimes Omi'jal in/'/ their jir-ntsaf. To assure oneself of the extent to which this system of advertising is now carried on, let the reader take "up almost any newspaper and mark the paragraphs which are really news in the proper sense of the term, and those which are in reality nothing but mere puffs. The reuder will in the majority of instances find that nearly always there are about an equal number of each. If not exactly so, the advertisement division has it. But there is one form in which advertising in paragraph form is both interesting and certainly legitimate —that is, in such cases as where the goods advertised are introduced fairly in, say, an acconnt descriptive of methods of manufacture, means by which adulterations or shams in manufacture and the like can he detected ; ibove all, particular care being taken to avoid any unpleasant or unjust remarks regarding the goods produced by opposition manufacturers It. is in snob praiseworthy manner that Suaiu.and's Bakikg PownKK is kept before readers of this journal, and will be so until every one in the colony has tried a tin of the ' Moa ' brand, a trade mark which most happily if phonetically pronounces what will be the result if tried. More will be required most assuredly, and the readers of the advice regarding that important compound baking powder which is now found in every household where food, cakes and pastry are desired, will find themselves well possessed of some useful knowledge of what they are in the habit of using. Why with the 'Moa ' brand even the traditionary newly wedded wife who is supposed in instance to hring forward the traditionary cake of constitution most indigestible ; yes, even she will produce a most delightful cake which will make her husband tbence forward a decided unbeliever of the traditionary jokes regarding newly-weeded folk and even of the traditionary mother in-law.

ABK p O R "ITO. 24" LAVENDER WATER. T AND! LAND! LAND! A Fortune in it—The Coming Colony. WESTERN AUSTRALIA. BUILDING ALLOTMENTS.

PERTH—THE CAPITAL CITY—PERTH. PERTH—THE CAPITAL CITT—PERTH. PERTH—THE CAPITAL CITI—PERTH. P. Callaiuian, J un., the West Australian Land and Estate Agent, of Melbourne, having received many inquiries, has pleasure in informing residents in the Waikato District that he will shortly open a branch office at Wellington, and that they have now an opportunity of securing Building Lots in Perth, the capital, and other parts of Western Australia, on his popular and easy terms. The last of the colonics where land can still be bought in the capital city at a price within the reach of all. Remember the fortunes made in Melbourne and Sydney in the early days, and take time by the forelock. A chance for a life time ; within the reach of ail. From fays upwards ; small deposit, balance extending over two years. Payment suspended in cases of sicknem or when out of employment. Apply to— P. CALLAGHAN, Jnx., P. 0., Wellington. All letters and enquiries promptly at- i tended to.

TKTEW I^vIAMOND /CLIPPER pLOUGH, MADE OF IRON AND THE USING PABTS OF SUPERIOR TEMPERED STEEL, BY ELDER BROTHERS, Newmarket. Auckland JUBILEE SULKY GANG PLOUGH. PLOUGHS, SUBSOILS, AND PULVERISES AT ONE TIME. It does twice as much work as an ordinary Double-furrow Plough, without entailing extra work on the horses. Call and see them, or write for full particulars to— ELDER BROTHERS, AGRICULTURAL IMPLEMENT MAKERS, Newmarket, Auckland. I

OONEDUSTI DONEDUST JCE The undersigned has for sale Ellis well-known and justly-celebrated brand of Newcastle BONEDUST, which is superior to anything in the market. Quality guaranteed. In lots to suit pure chasers. Copy of Colonial Analyst's Report sent on application. M. V. HURLEY, Auckland, Sole Agent for New Zealand.

Telephoxk No. 142. A 15. WRIGHT & SONS, Receiving, • Forwarding, and Express Agency, Queen-street Wharf, Auckland. —Furniture carefully removed ; shipping and Customs work attended to. N. B. Orders left at the residence, Pitt-street, will receive prompt attention. MR ALEXANDER MACKIE, finding that his invention for the proserving of photographs in tombstones is much approved of by thos? who have seen it, has considered that it would be advantageous to obtain a patent for the same. He has therefore, applied for pi otection for the invention, and he is now prepared to execute orders for the insertion of photographs in tombstones