Page 4 Advertisements Column 2

Waikato Times, Volume XXXIX, Issue 3187, 26 November 1892, Page 4

Notices. N A B U S E. It is extremely common now-a-dtiys to fii (1 many what are re,illy advertisements pure :iml simple forved up to the public in tlie guisn of attractively-wriit.-m articles, usually bended in some very taking mannei. This lias been hmught about b? tbe fact that the old-fashioned .style of advertisement writing will not. do much good to any but the newspauer or magazine proprietors. How often havs we all been drawn into careful perusal of sr.mo glowing account of hair-jreath escape, interesting political essay, i.r something else calculated to arrest uttention, to find at the end, alas ! that the artijle is nothing but what is vulirarly termed :i pntent medicine ' fake.' Renders are gradually becoming more and more wary, and, wotniiu-like, instinctively, glance at the conclusion of mspicioui looking articles before reading ; but even then they ate sometimes th-nycl hit; their piniml. To unsure oneself of the extent to which this system of advertising is now carried on, let the render take up almost any newspaper and mark the paragraphs which are reall/ news in the proper sense of the term, and those which are in reality nothing but mere puffs. The reader will in the majority of instances find that nearly always there are about an equal number of each. If not exactly so, the advertisement division has it. But there is one form in which advertising in paragraph form is both interesting and certainly legitimate —that is, in such cases as where the goods advertised are introduced fairly in, sa}', an acconnt descriptive of methods of manufacture, means by which adulterations or Bhams in manufacture and the like can be detected ; ibove all, particular care being taken to avoid any unpleasant or unjust remarks regarding the goods produced by opposition manufacturers It is in such praiseworthy manner that Siiarland's Baking Powdkh is kept before readers of this journi], and will be so until every one in the colony h.is tried a tin of the ' Moa ' brand, a trade mark wliicb most, happily if phonetically pronounces what will be the rosult if tried. More will be required most assuredly, and the readers of the advice regarding that important compound baking powder which is now found in every household where food, cakes and pastry are desired, will find themselves well possessed of some useful

knowledge of what they are in the habit i of using. Why with the '.Moa ' brand ■ even the traditionary newly wedded wife who is supposed in pvery instance to bring forward the traditionary cake of constitu- • tion most indigestible ; yes, eren she will produce a most delightful cake which will make her husband thence forward a" , decided unbeliever of the traditionary jokes regarding newly-weeded folk and ; even of the traditionary mother in-law. I A 8 K Jl O B "ITO. 24" LAVENDER WATER. wTsouter & CO, SEEDSMEN, GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, CAMBRIDGE AND OHAUPO, BEG to announce that they have PURCHASED the Ohaupo Business of Messrs W. J. Hurst and Co., and that full Stocks will be held both at Combridge and Ohaupo. igT Prices quoted to all parts of "Waikato, or on trucks, Auckland. Sole Authorised Waikato Agents for SUTTON'S UNEQUALLED ROOT SEEDS SUTTON'S HARDIEST CLOVER SEEDS POVERTY BAY RYEGRASS CANTERBURY RYEGRASS AKAROA COCKSFOOT TARANAKI COCKSFOOT BEST ENGLISH RAPE, MUSTARD, RIBGRASS AND FESCUES. Agents for the Cambridge Roller Flour Mill's LION FLOUR, BRAN, SHARPS, NUI'RITIA (Patent Decorticated Wheatmeal). KEMPTHORNE, PROSSER & CO.'S N.Z. DEUG COMPANY'S MANUEES & GUANOS Ex store and ex ship. List prices. LAWES' SUPERPHOSPHATES, BONEDUSTS.SUPEPHOSPPATES, GUAKOS All Lines in Stock at advertised prices. TIMBER, POSTS, GAPES, WIRE

FENCING ROLLERS, GALVANISED IRON, TANKS, RIDGING, SPOUTING, NAILS, AND STAPLES, Farm Implements (Catalogue Prices) McCormick's, Johnston's, Wood's, Reid and Gray's, Booth, Macdonald and Co.'s, Wallace, Howard, Hornsby, P. and D. Duncan, Planet Jr. CHAMPION DRILLS. IMPROVED SHARES Oils, Lime, Sheep Salt, Dairy Salt. Bricks, Drain Pipes. gONEDUST mm JCE The undersigned has for sale Ellis well-known and jnstly-celebrated brand of Newcastle BONEDUST, which is superior to anything in the market. Quality guaranteed. In lots to suit pure chasers. Copy of Colonial Analyst's Report sent on application. M. V. HURLEY, Auckland, Sole Acent for New Zealand. Tklu'UOM; Xo. 142. \ WRl<_; H'l' & .SONS, Receiving, -iV 4 Forwarding, and Express Agency, Qnccn-street Wharf, Auckland. - Furniture carefully removed ; shipping and Customs woik atti'iiilcii tn. N.li Ordcis left at. the re.-idciice, I'itt si rent, will rrocivc prompt attention. LL Persons f<iun<i TR KSPansi , i with dog or gun on the Matamata Fk are will It i'IiOSKCU I'KD. 11. J. K \LMWDKi:. Manager