Notices. AN ABUSE It is cxtrcinoly common now-n-diiys t< fii d many what arc really advertisement pure mid simple eerved up to the pub'i in tlio gui.su of attractively- writtei articles, usnnllv headed in some vory tak ing roanuui. This has been brotigb about b\ the fnot that the old-fashionei style of advertisement writing will no do much good to any but the newspape or magazine proprietors. How often hav we all been drawn into careful perusal o some jrlowinjf account of huir-jreatl escape, interesting political essay, o something else calculated to arrest atton tion, to find at the end, alas ! that th article is nothing but what is vuljrarl; termed a patent medicine ' fake. . Reader are gradually becoming more and mon wnry, and, woman-like, instinctively glance at the conclusion of suspicion looking articles before rending ; but evei then they are sometimes tlrcoyet into their perusal. To assure oneself o the extent to which this system of adver ti.sing is now carried on, let the ru'ide: take up almost any newspaper and marl the paragraphs which an: really nr-ws ir the proper sense of the term, and thosi ■which are in reality nothing but niun puffx. The reader will in the majority o instances find that nearly always then are about an equal number of each I not exactly so, the advcrli.-oment divisioi has it. But there is one form in whicl advertising in paragraph form is both in teresting nnd certainly legitimate— thai is, in snch cases ai where tlio goods ad vertised are introduced fairly in, say, ar acconnt descriptive of methods of manu facturc, means by which adulterations oi shams in manufacture and the like can b< detected ; above all, particular care bninr taken to avoid any unpleasant or unjusi remarks regarding the goods produced bj opposition manufa3turers. It is in suol praiseworthy manner that Siiaht.ani)'. l Baici.s'O Powder is kept before readers ol this journal, and will be so until every one in the colony h.is tried a tin of the ' Moa ' brand, a trade mark which mosl happily if phonetically pronounces whal will be the result if tried. More- will b( required most assuredly, and the reader; of tho advice regarding that importanl compound baking powder which is now found in every household where food, cakes and pastry are desired, will fimi themselves well possessed of some useful knowledge of what they are in the hubil of using. Why with th<? 'Moa' brand even the traditionary newly wedded wife who is supposed in pvery instance to bring forward the traditionary cake of constitution most indigestible ; yes, oren she wil produce a, most delightful cake which wil make her husband thence forward s decided unbeliever of the traditionary jokes regarding newly-weeded folk and even of the traditionary mother in-law, AsK F ° E "jjTO. 24:" LAVENDER WATER. wTsoutekT&co. SEEDSMEN, GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, CAMBRIDGE AND OHAUPQ, BEG to announce that they have PURCHASED the Ohaupo Business of Messrs W. J. Hurst and Co., and that full Stocks will be held both at Combridge aud Ohaupo. Prices quoted to all parts of Waikato, or on trucks, Auckland. Sole Authorised Waikato Agents for SUTTON'S UNEQUALLED ROOT SEEDS SUTTON'S HARDIEST CLOVER SEEDS POVERTY BAY RYEGRASS CANTERBURY RYEGRASS AKAROA COCKSFOOT TARANAKI COCKSFOOT BEST ENGLISH EAPE, MUSTARD, RIBGRAS S AND FESCUES. Agents for the Cambridge Roller Flour Mill's LION FLOUR, BRAN, SHARPS, NUIRITIA (Patent Decorticated Whcatmeal). KEMPTHORNE, PROSSER & CO.'S N.Z. DRUG COMPANY'S MANUKES & GUANOS Ex store and ex ship, List prices. LAWES' SUPERPHOSPHATES, BONEDUSIS.SUPEPHOSPPATES, GUAKOS All Lines in Stock at advertised prices. TIMBER, POSTS, GATES, WIRE FENCING ROLLERS, GALVANISED IRON, TANKS,
RIDGING, SPOUTING, NAILS, AND STAPLES. Farm Implements (Catalogue Prices) McCormick's, Johnston's, Wood's, Reid and Gray's, Booth, Macdonald and Co.'s, Wallace, Howard, Hornsby, P. and D. Duncan, Planet Jr. CHAMPION DRILLS. IMPROVED SHARES Oils, Lime, Sheep Salt, Dairy Salt. Bricks, Drain Pipes, DONEDUST! "DONEDUST JCE The undersigned has for sale Ellis well-known and justly-celebrated brand of Newcastle BONEDUST, which is superior to anything in the market. Quality guaranteed. Iα lots to suit pure chasers. Copy of Colonial Aualyst's Report sent on application, M. V. HURLEY, Auckland, Sole Aeent for New Zealand. Telephone No. 142. AB. WRIGHT & SONS, Receiving, • Forwarding, and Express Agency, Wharf, Auckland.—Furni:ure carefully removed; shipping and Customs work attended to. N.B. Drders left at the residence, Pitt-street, ,vill receive prompt attention. ALL Persons found TRESPASSING with dog or gun on the Matamata Estate will be PROSECUTED. TT. J. KALLRNDER, Mannger
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Waikato Times, Volume XXXIX, Issue 3186, 24 November 1892, Page 4
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741Page 4 Advertisements Column 2 Waikato Times, Volume XXXIX, Issue 3186, 24 November 1892, Page 4
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