Page 4 Advertisements Column 3

Waikato Times, Volume XXXIX, Issue 3181, 12 November 1892, Page 4

Notices. AN ABUSE. It is extremely common now-a-days to, fit d many what are really advertisements* pure and simple ecrvod up to the public in the guise of attractively-written articles, usnallv headed in some very taking mannet. " This has been brought about bj the fact that the old-fashioned style of" advertisement writing will not' do much good to any but the newspaper i or magazine proprietors. How often havswe all been drawn into careful perusal of 1 some plowing account of hair-breath escape, interesting political essay, or something else calculated to arrest atten-; tion, to find at the end, alas ! that the' article is nothing but what is vulgarly termed a patent medicine ' fake.' Readers are gradually becoming more apd more wary, and, woman-like, instinctively, glance at the conclusion of suspicious' looking articles before reading; but even then they are sometimes decoyed into their perusal. To assure oneself of I the extent to which this system of advertising is now carried on, let tfce render take up almost any newspaper and mark the paragraphs which are really news in the proper sense of the term, and those which are in reality nothing but mere puffs. The reader will in the majority of instances find that nearly always there are about an equal number of eack If net exactly so, the advertisement division has it. But there is one form _in which advertising in paragraph form is both interesting and certainly legitimate—that is, in such cases as where the goods advertised are introduced fairly in, say, an account descriptive of methods of _ manufacture, means by which adulterations or shams in manufacture and fee like can be detected ; above all, particular care being taken to avoid any unpleasant or unjust remarks regarding the goods produced by opposition manufaoturers. It is in such praiseworthy manner that Shabland's Baking Powder is kept before readers of this journal, and will be so until every one in the colony has tried a tin of the ' Moa ' brand, a trado mark which most happily if phonetically pronounces what will be the result if tried. More will be required most assuredly, and the readers of the advice regarding that important compound baking powder which is now found in - every household where food, cakes and pastry are desired, will find themselves well possessed of some useful knowledge of what they are in the habit of using. Why with the '.Moa ' brand even the traditionary newly wedded wife who is supposed in overy instance to bring forward the traditionary cake of constitution most indigestible ; yes, even she will produce a most delightful cake which will make her husband thence forward a decided unbeliever of the traditionary jokes regarding newly-weeded folk and even of the traditionary mother in-law. J± 8 K Y ° R "XTO. 24" LAVENDER WATER. WTSOUTER&CO". SEEDSMEN, GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, CAMBRIDGE AND OHAUPO, BEG to announce that they have PURCHASED the Ohaupo Business of Messrs W. J. Hurst and Co., and that full Stocks will be held both at Combridge and Ohaupo. igT Prices quoted, to all parts of Waikato, or on trucks, Auckland. Sole Authorised Waikato Agents for SUTTON'S UNEQUALLED ROOT SEEDS SUTTON'S HARDIEST CLOVER SEEDS POVERTY BAY RYEGRASS CANTERBURY RYEGRASS AKAROA COCKSFOOT TARANAKI COCKSFOOT BEST ENGLISH RAPE, MUSTARD, RIBGRASS AND FESCUES. Agents for the Cambridge Roller Flonr Mill's LION FLOUR, BRAN, SHARPS, NUTRITIA (Patent Decorticated Wheatmeal). KEMPTHORNE, PROSSER & CO.'S N.Z. DKTJG COMPANY'S MANUKES & GUANOS Ex store and ex ship. List prices. LAWES' SUPERPHOSPHATES, BONEDUSTS.STJPEPHOSPPATES, GUANOS All Lines in Stock at advertised prices. TIMBER, POSTS, GATES, "WIRE FENCING ROLLERS, GALVANISED IRON, TANKS, RIDGING, SPOUTING, NAILS, AND STAPLES. Farm Implements (Catalogue Prices) McCormick's, Johnston's, Wood's, Reid and Gray's, Booth, Macdonald and Co. s, Wallace, Howard, Hornsby, P. and D. Duncan, Planet Jr. CHAMPION DRILLS. IMPROVED SHARES Oils, Lime, Sheep Salt, Dairy Salt. Bricks, Drain Pipes. OONEDUST! DONBDUBT JCE The undersigned has for sale Ellis well-known and justly-celebrated brand of Newcastle BONEDUST, which is superior to anything in the market. Quality guaranteed. In lots to suit pure chasers. Copy of Colonial Analyst's Report sent on application. M. V. HURLEY, Auckland, Sole Agent for New Zealand. Telephone No. 142. AB. WRIGHT & SONS, Receiving, • Forwarding, and Express Agency, Queen-street Wharf, Auckland.—Furniture carefully removed; shipping and Customs work attended to. N.B.— Orders left at the residence, Pitt-street, will receive prompt attention. ALL Persons found TRESPASSING with dog or gun on the Matamata Estate will be PROSECUTED. H. J. KALLENDER, Manager