Page 4 Advertisements Column 2

Waikato Times, Volume XXXIX, Issue 3180, 10 November 1892, Page 4

Notices. N ABUSE. It is extremely common liow-n-days to fii d many wliiit iiro really advertisements pure and sini])lc served up to the public in ilic yuisc of attractively-written articles, usunllv headed in some very taking immmu. This bus been brought about 1)-. the fact that the old-fashioned style of ixivortiwment writing will not do much good to any but the newspaper or m-igazinc proprietors. How often havs wo all been drawn into careful pcrtisul of some glowing account of huir-jrcath escape, interesting' political essay, or something else calculiited to arrest attention, to find at tlia end, alas ! that the article is nothing 1 but what is vulgarly termed a patent medicine ' fake.' Readers are gradually becoming l moro and more wary, and, womhn-like, instinctively, glanco at tbo conclusion of suspicious looking articles before reading ; but even then they aro sometimes drcoyed into their perusal* To assure oneself of the extent to which this system of advertising is now carried on, let the reader take up almost any newspaper and mark the paragraphs which are really news in the proper sense of the term, and those which arc in reality nothing but mere puffs. The reader will in the majority of instances find that nearly always there are about an equal number of each. If not exactly so, the advertisement division has it. But there is one form in which advertising in paragraph form is both interesting and certainly legitimate —that is, in such cases as where the goods advertised are introduced fairly in, say, an account descriptive of methods of manufacture, means by which adulterations or shams in manufacture and the like can be detected ; above all, particular care being taken to avoid any unpleasant or unjust remarks regarding the goods produced by opposition manufacturers It is in such praiseworthy manner that Sharland's Baking Powder is kept before readers of this journul, and will be so until every one in the colony h.is tried a tin of the 1 Moa ' brand, a trade mark which most happily if phonetically pronounces what will be the result if tried. More will be required most assuredly, and the readers of the advice regarding that important compound baking- powder which is now found in every household where food, cakes and pastry are desired, will find themselves well possessed of some useful knowledge of what they are in the habit of using. Why with the '.Moa ' brand even the traditionary newly wedded wife who is supposed in pvery instanoe to bring forward the traditionary cake of constitution most indigestible ; yes, even she will produce a most delightful cake which will make her husband thence forward a decided unbeliever of the traditionary jokes regarding newly-weeded folk and even of the traditionary mother in-law.

A.K F 0 B "XTO. 24" LAVENDER WATER, W. SOUTER & Ca SEEDSMEN, GRAIN, TIMBER, & ARTIFICIAL MANURE MERCHANTS, CAMBRIDGE AND OHAUPO, BEG to announce that they have PURCHASED the Ohaupo Business of Messrs \V. J. Hurst and Co., and that full Stocks will be held both at Combridge and Ohaupo. tggT Prices quoted to all parts of Waikato, or on trucks, Auckland. Sole Authorised Waikato Agents for SUTTON'S UNEQUALLED ROOT SEEDS SUTTON'S HARDIEST GLOVER SEEDS

POVERTY BAY RYEGRASS CANTERBURY RYEGRASS AKAROA COCKSFOOT TARANAKI COCKSFOOT BEST ENGLISH RAPE, MUSTARD, RIBGRASS AND FESCUES. Agents for the Cambridge Roller Flour Mill's LION FLOUR, BRAN, SHARPS, NUIRITIA (Patent Decorticated Wheatmeal). KEMPTHORNE, PROSSER & CO.'S N.Z. DBTJGr COMPANY'S MANURES & GUANOS Ex store and ex ship. List prices. L&WES' SUPERPHOSPHATES, BONEDUSTS,SUPEPHOSPPATES, GUANOS All Lines in Stock at advertised prices. TIMBER, POSTS, GATES, WIRE FENCING ROLLERS, GALVANISED IRON, TANKS, RIDGING, SPOUTING, NAILS, AND STAPLES, Farm Implements (Catalogue Prices) McCormick's, Johnston's, Wood's, Reid and Gray's, Booth, Macdonald and Co. s, Wallace, Howard, Hornsby, P. and D. Duncan, Planet Jr. CHAMPION DRILLS. IMPROVED SHARES Oils, Lime, Sheep Salt, Dairy Salt, Bricks, Drain Pipes. jgONEDUST! jg ONEDUST JCE The uudersigned has for sale Ellis well-known and justly-celebrated brand of Newcastle BONEDUST, which is superior to anything in the market. Quality guaranteed. In lots to suit pure chasers. Copy of Colonial Analyst's Report sent on application. M. V. HURLEY, Auckland, Sole Aaent for New Zealand. Telephone No. 142. AB. WRIGHT & SONS, Receiving, • Forwarding, and Express Agency, Queen-street Wharf, Auckland.—Furniture carefully removed; shipping and Customs work attended to. N.B.— Orders left at the residence, Pitt-street, ; will receive prompt attention. 1 — j A LL Persons found TRESPASSING i \ with dog or gun on the Matamata i Estate will be PROSECUTED. 1 H. J. KALLENDER, j Manager i