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FORTUNES IN PRINTER'S INK.

„ Don't expect an advertisement to bear fruif in one night. Bread is the staff of human life, and advertising is the staff of business. You can't eat enough in a week to last a year, and, you can't advertise on that plan either. , A thing worth doing is worth doing wpjl. A thing worth advertising is worth advertising well. . The enterprising advertiser proves that he understands how to buy, , because in advertising he knows how to sell. ' If you can arouse curoaity by an advertisement it is a great poiut gained. The fajr sex don't hoTu ( all the curiosity in the world. People who advertise only once in three months forget that most folks cannot remember anything longer than about seven d . ays \ ' . Quitting advertising in dull times is like tearing down a dam because the water ja low. Either plan, will prevent good times from coming. A constant dropping will wear a rock. Keep dropping your advertisements on the public and they will soou melt uuder it like rock salt. Trying to do business without advertising is like winking at a pretty girl through £ pair of green goggles. ,You may know what ; you are doing but no one else does. It is a mistaken notice that a fine store in an eligible location, surrounded by attractive signs, is a superior advertisement ; for the experience of mpst enterpiising merchapts is that it pays better to spend'less in rent aud more in advertising. Enterprising people are beginning to learn the Value of advertising the year round. The persistence of those who are not intimidated to the cry of "dull times." but keep their names ever before the public, will surely place them on the right side in' the end. A' pan's sign offers a mute invitation to those' who pass his place of business ; nia circular can only reach those to wßom personal attention is given ; but his announcement in a newspaper goes into highways and by-ways, finding customers and compelling them to consider his arguments.

■ The first railway in India Avas built in 1853, about twenty miles long, and Bombay wnt the principal station. Up to 1883 18,317 miles of Indian railways Were open, and 2333 miles were under construction . 11 Thk disastrous influence of medical studies upon the intellectual faculties of woma:i is," i says the Lyon Medical, "a curious fact established by recent statis- , tics. In England, according to the census of 1881, the mini her .of woyien physicians was 25. From 1880 to 1884 eignt had been placed in a lunatic asylum, and at the end of last year three were under treatment." Gloomy Siberia has furnished a ioke of her own that ha 9 made all the Russians laugh. Ivan Petroff, a merchant and Mayor- of the city of Gorki, of the Tomsk Province, died a while ago. The citizens raised 200 roubles to procure a painting Of the dead Major. They sent the money to M .SUotti, tlio ' well known paiutqr of Moscow, asLin^ him to make a ,poi trait of the M vyor. iTliey iml not enclose any photograph, but gave hia description : " Age 52 years and six months; stature sft 6in ; hair and eyebrows, Auburn ; eyes, grey ; nose, mouth, and el)ln, ordinary ; face, clean. He had no speoiali ti aits except stammering." The aitist laughed and gave the curious order ,to one of hia young pupils, Astrakhoff, who in a few days painted the portrait of the stammering Mayor aud sent it to ttibeiiii. In a few weeks Scotti received ft hitter from the Gorkins, saying : "The relatives of the late Mr > Petroff and the resti of the citizens believe that .no etter likeness could have been made."

Permanent link to this item
Hononga pūmau ki tēnei tūemi

https://paperspast.natlib.govt.nz/newspapers/WT18860327.2.40

Bibliographic details
Ngā taipitopito pukapuka

Waikato Times, Volume XXVI, Issue 2140, 27 March 1886, Page 2 (Supplement)

Word count
Tapeke kupu
619

FORTUNES IN PRINTER'S INK. Waikato Times, Volume XXVI, Issue 2140, 27 March 1886, Page 2 (Supplement)

FORTUNES IN PRINTER'S INK. Waikato Times, Volume XXVI, Issue 2140, 27 March 1886, Page 2 (Supplement)

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