A MEAN TRICK.

Waikato Times, Volume X, Issue 723, 3 February 1877, Page 1 (Supplement)

A MEAN TRICK.

St&angebs have often remarked thi Detroit ladies peem to have a great foni ness for carrying gold watches, and an person walking ten blocks on Woodwar or. Jefferson avenue will see, if it: is fine; day, at least- 100 ladies with gol chamshanging down to the watch pocke But, is the watch there ? On a "Woodward ,avenue car yesterday there were half .dozen ladies and only one gentlemai Satan must have put him up to do ,mean ttijng. Taking out his watch h •locked at it, .shook it. sighed heavily ani said-: • Ought to: have' been cleaned week ago. Will you please give me th time p', The lady addressed had on i magnificent chain, but she blushed, hal rose, sat down again, and whispered .«: My— my watch is— out. of order.' „.'. Yoi have the time, perhaps ?' • he asked of th< next. ( Y-yes, sir',; ifs ten o'clock,' sh. replied, looking put of the window fDoes your time agree with that ?' h< asked the third. '^believe so,' sht coldly replied, though she well knew thahercham was pinned to herdress. 'And whatdoe.s your watch s&j,' he smilingly asked;. the fourth. 'It's a little slow, I think,' she answered, drawing her: shavl closer. The fifth lady had a watch, knd a fine one, -too. She drew it out, made as much display as possible, and ? called out :,' Ten minutes after eleven!* Th^ gentleman smiled* the other four ladies bit their lips and scowled, and the driver shook up the reins and called out : '.€fo ■ on, now, y.ou'old rawbones !' ..'..' •; ;

-ADVEETISINa EXTRAORDINARY; In speaking, of Messrs. Al B. Fleming and Cp.'s polyglot, advertisement, which was issued m the ' Daily News' of the Ut May, 1876, as a souvenir of the Philadelphia Centennial Exhibition, the ' Irvine Herald' says : — * The most extraordinary advertisement, perhaps, ever published, appeared m the London 'Daily News,' oa Monday, the* , Ist May, and is worthy m many respects of speoialnotice. It is a polyglot advertisement, occupying an entire page of the above journal, and printed m over twenty languages; a souvenir of the international character of the Philadelphia Exhibition. Whether it be a triumph of linguistic skill, for obvious reasons I leave the linguists to judge, but as a triumph of typographic art and advertising enterprise, it stands unrivalled. Many people believe advertising to be an unremunerative expenditure, whilst others advertise m so spasmodic and irregulars fashion that their efforts arc- indeed useless. Thereiis skill m advertising as m everything else, and many business men can ascribe thair fortunes to its successfulapplication. -It is said of Professor Holloway, whose advertisements may indeed be termed universal, and are oven to be seen posted' on the Pyramids, that early m his career he '• resolved to prove his gain or loss by advertising. For. one year he withdrew all bis advertisements,, relying on the reputation he bad gained. He found on calculation after allowing for the amouut formerly expended m advertising, that his sales for that year were £30,000 less. It heed hardly be said thai the Professor has profited since bVthe experiment. Jf a; merchant publishes, his ; stock as "the 1 'best and cheapest' in' the market, he need not expect everybody at ■,'p.noe to take it for : granted, but as he con- ■ tinues to affirm this day after day and week after week people become ; convinced of the . fact just from its repeated insertion.' !

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