MR. BUZFUZ ON ADVERTISING.

Waikato Times, Volume X, Issue 536, 26 October 1875, Page 5 (Supplement)

MR. BUZFUZ ON ADVERTISING.

Thbrb was an Irishman in sore grief and tribulation. The pigs which' were the delight and pride of the family, looked sorrowful and lean. No longer they whisked their tails in porcine sport, no longer they buried their snouts in the troughs and imbibed the luxurious laoteal fluid, but with noses expectantly raised in the air, and snappish melancholy grunts they expressed the sorrow that was wasting their plump side*, and rapidly bringing down their bristles with sorrow to the grave. Inside the humble cot which gave shelter to a numerous progeny, there wero sounis of woe. Sixteen diminutive Pats stood like a staircase, and pleaded in rain for the' delicious fluil with which they were wont to rr>ois f en the mealy esculents whioh formed their daily frugal meal. "Thus all with lamentations filled the paoa, , Till sorrow seemed to wear one common face." Pat the Elder, sat himself down, on hU accustomed stool by tHe fireside,, and watching the slowly ascending wreaths of bluj vapour from his dudheen, "Companion of his joys; and edrrow#," ruminated long and denply. Slowlj arid s )ffcly a sweet, holy calm st >le over his wearied soul, and inspiration came to' his aid. Gradually, nut of the wilderness of his wrecked hopes and glooniy misgivings arose the vuion of a certain editor who dwelt hard by. Hope came to refresh hit troubled soul like as a shd rer in slimmer revives the parched Tegetation of tlie desert. He seized his staff arid hastened to the nearest newspaper office, where, with the aid of the presiding genius he produced tlie following :: — * 4 L')Bt, Stolen, or Stra/ed, a strawberry covr. Whoever will b'rinsf tip same to Pat Maldny shall be rewarded." TKen he hastened home*; diihioii^ly wondering whether thslt erririg cow would erer retiirn to tlie b'oioai of Her sorrowing family. Now, Hardly Had Plici'bm in His fiery chiriot lighted tip the ea?tern horizon, ere'Piit.tho Elder rose from his virtudus couch to greet the welcome, messenger that was td bear to him the " Tipper ary Liberator," wHerein, shone in all thd gWv of capital letters his illustrious patron} mi \ thin his eye (for he had but one) wai glnddeneJ with the sight of his own beautiful "HolK," the. cow, which with head cast-down, and ppridaut. tail, seemed to humbly crave pardon for her truancy. And then wi'h a joyful cry, that caused all the young Maloneys to flutter out of ttieir individual and collective roosti like startled birds, he announced the glalsome tidings thusly : "Arrah ! Bo the hoy St Patrick, here's Molly, astblore, afther reading the advartysemint in thit bleisid piper the *' LiberaytHur ' and bo Ja>>e« it's home she's come aa if the divil wa< afther her tail," and then, apostrophising "Molly," he " coiitinded " " Oh, ye wandhering haythen^ 6ure ye kiisw ye wdr found out, at 'nst, did ye," This is only oae of the many interesting anecdotes that Mr Buzfoz rquld relate of the advantage* of adTertising. Suffice it here to that Newspaper advertising ij now recognised by bminess men having faitli in their own wares as the most effective means for securing for tlieir goods a wide recognition , oi" their merits: Newspaper advertising impels inquiry, arid when the article offered is of good quality and at a fair price, the natural result is increased sales. Newspaper advertising is a penrianent addition to the reputation of goods advertised, because it U a permanent influence always at work in their interest. Newspaper advertising is the iriost energetic and vigi'ant salesman ; add"egsins» thousands e«ch d»y, a'ways In th» ! advertiser'^ intere-«», and , ceaselessly at work seeking cdstoinera from all classes. Newspaper advertising promotes trade. for even in the dullest tim«s advertisers ec-un- j by far the largest share of whiit iS being , done. |