WHEN SHALL I STOP ADVERTISING?

Wairarapa Daily Times, Volume 6, Issue 1803, 2 October 1884, Page 2

WHEN SHALL I STOP ADVERTISING?

Ten successful men were asked when in their judgment it would do to 'stop advertising.' Hear their answers to " My Lord West" and take their advice . Ist, "When population ceases to multiply and the generations that crowd in after you, and never heard of you, stop coming on." 2nd. "When you have convinced everybody whose life will touch yours, that you have better goods and lowerprices than they can ever get anywhere outside of your store," 3rd. " When you perceive it to be the rule that men who never advertise are outstripping their neighbors in the same line of business."

4th. " When men stop making fortunes right in your very sight, solely through the discreet use of this mighty agent." sth. " When you can forget the words of the shrewdest and most successful business men concerning the main cause of their prosperity." 6th. " When every man has become so thoroughly a creature of habit that lie will certainly buy this year what he bought last year," 7th. " When younger, and fresher," and spunkier concerns in yrftr line cease starting up and using the newspapers in telling the people how much better they can do for them than you can." Bth. " When you would rather have your own way and fail, than take advice and win."

9th. " When nobody else thinks ' it pays to advertise,'" 10th, "Jndicieus and persistent advertising is the keystone of success, therefore don't step, or others will get ahead of you."