Page 5 Advertisements Column 2

Wairarapa Times-Age, 20 September 1943, Page 5

SlSiii 11.. *ll^osB3Blll wfe'- X ’KV " .!UjOiiSg Bw WWf Ww. Ci 4 3 w3|L -. w >■ ? w " ' . • . ... . Uv ",a ; a. A “They asked for Bread...” INSIDE STORY OF THE SHORTWEIGHT LOAF Innocently buying a 2-pound "split loaf,” few housewives realise that almost invariably, owing to a sly trick practised by the Fraser Government at the public’s expense, they get up to 4 ounces less than they pay tor. From May to October, 1942, owing to the heavy increase in their production costs, bakers were granted a subsidy based on their weekly turnover. In place of the subsidy, the Government then found a more subtle met “ od ; A circular to bakers, described as the "New Zealand Emergency Standard Specification for Bread,” was sent out by the Standards Institute, authorising a minimum weight of lib. 12 ounces per loaf, instead of 21bs. This was backed up by an Order-in-Council in which the new minimum weight was not mentioned, but bakers were authorised to bake according to the "said specification,” provided a loaf of the full weight of 21bs. was made available to customers on a day’s notice being given. This was just a confidence trick, the majority of customers continuing to buy the ordinary loaf under the impression they were getting full weight. A Government that resorts to these subterfuges, in order to keep the true position from, the public, is not to be trusted. During the past two years, 142 bakers have gone out of business owing to inability to meet their costs. The Government for political reasons has refused to allow them to pass these costs directly on to the public. Instead, they have forced the bakers, by Order-in-Council, against their will and their better judgment, to accept an arrangement which takes the money from the consumers by a roundabout method. You LOSE one loaf in every eight loaves that you buy, yet you are told the price of bread has not gone up. These are facts. They reveal the technique of the Fraser Government in mass deception. Change the Government on Saturday vmi NATIONAL

Make food tnorejntcresting, more delicious by using Hansell’s Cloudy Food Flavouring... for sweet or savoury dishes. Highly concentrated, therefore economical. means strength. HMSELL’S T FLAVOURINGS

GET “BAXTER’S” AND GET BETTER The efficacy of Baxter’s - Lung Pi’ e ' server is shown by the strong demand for it throughout New Zealand, especially at this time of the year. “Baxter’s” is the proved most popular remedy for chest coughs, sore throats, and most bronchial ailments. “Baxter’s” is very palatable Children love it. Prepared solely by Baxter’s, Ltd., 602 Colombo Street, Christchurch. 5