Page 6 Advertisements Column 4

Wairarapa Times-Age, 3 May 1943, Page 6

FOUNDATION FORMULA H Lace y° urself ■ up f | Don’t Lace Yourself H / i mFC iN f ■WF. V X How often have you heard Pe ° ple Say: cou^n t hear to be all laced-in!” ~ There’s no need to be. A perf * sonally fitted Berlei front-lace 4 d° es awa y with that laced-in fillF feeling, by lifting tired mus1/74 des and vital organs, not comi '4' BOy -Mi pressing them. Its scientific J iPw design gives added support IS| WY ? and necessary control without restricting natural, comfort- ® able freedom. \ \ !■ E 7 ,j; I //K '* Mllli Mi / Rubber has joined the forces, \ / so ’ course> war essentials , leave little elastic for foundaW/. \ tion garments, but in front- \ \ lacing foundations Berlei has \ ’ found the way to sacrifice \v\ \ lastex without sacrificing comH y\\/\ fort! Ingenious ways of using \ \X \ available materials in the most \ Freedom for Active Duty! A? M Freedom from . X Fatigue! A \ \ \ Freedom from ' X AsA Figure Faults! I\ , \ vX ; \ • \ w \ \ 7/' 1; ‘ff /// 7 /. vfe;l 'll X — X 7/ / j =— zfAwljX AX 5 3 Vh“\ But please do have your Berlei Personally Fitted! • \ ■ , /!v \ Only by a personal fitting can a corsetiere check up \ on those little points that make all the difference be- > ' // tween a “so-comfy-you-don’t-know-you-have-it- / I / $%- on” corset, and a garment that “makes its presence / / \ felt’’ with prodding bones and that “too-tight [ / \ feeling! Hugo and Shearer’s Ltd QUEEN STREET - - MASTERTON

rTrJjJJTgI Make food more,interesting, more delicious by using Hansell’s Cloudy Food Flavouring.. . for sweet or savoury dishes. Highly concentrated, therefore economical •Cloudy’ means strength. fLAVOUmNCS