MODERN FOUNDATION

Wairarapa Times-Age, 15 August 1941, Page 2

MODERN FOUNDATION

EXTRA VALUE FOR THE MONEY.

Many a woman fails to make the most of herself because, although she expends the greatest care on the choice of materials, cut and fashioning for her frocks and coats, she thinks anything that will “hold her in’’ is good enough for a corset . . . the general idea being that a bit of fabric and elastic webbing, a bone or two, is all that is required.. Lacking proper respect for the modern foundation and the work it does, she begrudges the money a good one

costs. Three guineas cause her to throw up her hands in horror. Yet women overseas think nothing of paying as much as seven guineas for the foundations, and many pay a great deal more. The discriminating, fashionwise woman is more interested in what the corset will do for her than in what it will cost. If a higher priced foundation is more beautifying, more comfortable, or of better material and finish, than the lower-priced one, she appreciates the extra value in it and will find some way of stretching her budget to vide for the purchase of the better garment. She will quite happily; forego that extra bit of costume jewellery she had a fancy for, that extra hat or handbag. She knows that in return for the extra money she spends, she is getting a better-wearing foundation.

The corset made to a price has to skimp on something. Usually, it is on anything the effects of which, will not be found out till the remote future. Many a cheap corset meets its Waterloo the day it is laundered. In the interests of cheapness, the fact that this next-the-skin garment has some day to be washed, may be winked at. Much of the extra cost of a good garment goes in the provision of fabric which will not -shrink or lose shape and size after washing, and in bones that will not rust from the dampness of perspiration. A corset has got to be good. It has to stand up to severe strain every moment of the time it is worn. So —although. you can often pick up a cheap little dress, a bargain of a hat, and get value for your money, there are no “bargains” in corsets.