The British National "Safety First” Association has changed its name to the Royal Society for the Prevention of Accidents. In wartime, the motto "Safety First” is thought to be contrary to the spirit of the nation, so the watchword has become: “Live Dangerously. but Don't Die Foolishly.”
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https://paperspast.natlib.govt.nz/newspapers/WAITA19410417.2.75
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Wairarapa Times-Age, 17 April 1941, Page 6
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47Untitled Wairarapa Times-Age, 17 April 1941, Page 6
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