PARIS DRESS DESIGNERS

Wairarapa Times-Age, 7 January 1941, Page 8

PARIS DRESS DESIGNERS

EFFECT O" GERMAN OCCUPATION 1 There is so far no news of the, French dress designers, though several of them were producing new models: only a day or two before the German ’ occupation of Paris, says the "Man-j Chester Guardian." The "haute cou-i ture" is one of the important Indus-' tries of France, and in recent years! some of the firms of great reputation! have been backed by the Government, j which has fully appreciated their value' to France. Under the Hitler regime German women have been discouraged i from buying French clothes, and have been urged not to model themselves i on Paris (always a difficult achievement for them i, but to cultivate a na-l tional style of their own. Neverthe-1 less Germany has been an enthusiastic i buyer of Paris models lately. These;' have been adapted in Berlin for massproduction purposes, and millions of > copies have been sold at incrediblyi low prices in England. Central Europe.) and even in France itself. Germany j will no doubt do all she can to encour-1 age the great designers to continue to j work in Paris for the benefit of the i Fatherland, hoping that the United i States will still be compelled to buy models from Paris, for. unlike England, 1 America, where the demand for the | very smartest of dresses is enormous. has not so far produced many design- ■ ers of her own and has depended al-I most entirely on Paris for her models, j both to sell directly to the rich and to I the poorest.