COSY THEATRE

Wairarapa Times-Age, 25 July 1940, Page 2

COSY THEATRE

“IT’S IN THE AIR.” George Formby, who has jumped to amazing heights of popularity in motion picture theatres and over the radio, is a simple young fellow at heart. Famous in films over the radio and on the English music hall stage, George Formby is now concentrating mainly upon motion pictures, the success of his latest comedy, “It’s in the Air,” which will be finally shown tonight being anticipated to find an international response that will add to the already tremendous public his films enjoy in Great Britain and Australia. In both countries his popularity equals that of the leading Hollywood stars. With Gracie Fields, he is the highest-salaried British screen star, and with his fame expanding with every film, the Associated Talking Pictures studios have mapped out an ambitious schedule for his future. More money and more time will be devoted to his productions, and there will be no efforts spared in determination to further his popularity with pictures that, from every angle of production merit, will match the best of Hollywood’s lavish entertainments. “It’s in the Air” is the first of the group of new season Formby subjects to be made on the higher financial budget, and this riotous story of what happens to George when he "accidentally” joins the R.A.F., is really indescribably funny. The companion feature, “I Was a Convict,” is a dramatic thriller featuring Barton Maclane, and is a damning denunciation of society which condemns a man for one slip.