Page 2 Advertisements Column 4

Wairarapa Times-Age, 24 July 1940, Page 2

A_. ' J ■lr "■ ' 7 ~~" vieV' I \; I > Io 11 /ibil y S J IpL 1 Mik '• ■'••I A • - I|F JUHIOR ■ % \ ip ' lujp \ MEDIUM {: OU sigh with relief at the comfort of a Gothic uplift. med.full First, there’s the new Breathing Waist. It does what it says—let’s you breathe, without letting your diaphragm bulge. Little inserts of lastretch net do the trick. And the porous, faggotted seams all through let your skin LZLL- 1 ■ breathe too. ELI » Comfort aside .. that Breathing Waist is the best kind of midriff control ML—ls yet invented. (And with the bosom and waist emphasis of the new clothes, — — how important that is!) The Breathing Waist flattens the line without compromise. Like the Cordtex Arch, it cannot wrinkle or crush down. It ■|LA | is actually made of Cordtex slipped into a fold of the brassiere material (U to 3 inches deep according to your needs). Then there’s the Gothic Arch which supports the bosom for real uplift. med.deep The difference between this uplift-from-below and the mere upward drag of ■KT'TI shoulder straps is the difference between being completely free and natural, , and being miserably restricted, straps cutting your flesh at every move. FPriTi Last, but not least, Gothics fit your bust shape. (A different thing Bn from the bust size, as you’ll see from the diagrams.) Seven different fittings —one of them divinely yours. Why not find this Gothic of yours today? fflODa II OJ I HI (j'