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Wairarapa Times-Age, 24 July 1940, Page 3

892© 1926 8928 193© 8938 8931 8932 1936 6937 First First Y A Station Electric Superhetero- Automatic Calibrated Short Magic Push Radio opened in Mains dyne Volume Broadcast Wave Eye Button Broadcasting New Zealand Receivers Receivers Control "Tuning Receivers Tuning Tuning - / CALIBRATED I W SHORTWAVE TUNING FOLUMBUC — 5’E’P’A‘R'A’T’E'S the Shortwave Stations it Fauces shortwave tuning as sample, swift and efficient as TONING A LOCAL BROADCAST STATION » . . Despite the gradual improvements and refinements in Shortwave Radio Reception . . . tuning has remained a laborious, unsatisfactory business, requiring endless patience to make the microscopic adjustments necessary to locate a particular station. Never could one say with certainty that the correct station had been found until its call sign was heard. Today that is completely changed by Columbus Calibrated Shortwave tuning. Here you have the four shortwave bands each S-T-R-E-T-C-H-E-D the full width of the dial. Stations, instead of being clustered in a j inch space, are separated by inches. They come in—reach crystal claritymove out slowly and evenly as the pointer moves. Here is a practical example: New York is on the air at 5.25 p.m. on 9,590 Kilocycles. You turn the indicator to 31 metre band, where 9,590 Kilocycles appear, and then just move the pointer to 9,590 Kilocycles, turn on the volume and there is New York! It is just as simple as tuning into 570 Kilocycles when you want 2YA Wellington. No searching, no waiting, no uncertainty. This is split-second shortwave tuning in reality. Because it looks and is so amazingly simple, many people may ask why Calibrated shortwave tuning has not been perfected before. The facts are that the technical difficulties were too great. Calibrated tuning was thought possible only in a luxury set costing perhaps £lOO. But not in a competitively priced domestic set. After months of experiment and patient testing, Columbus Radio can now announce it, not as a mere possibility, but as an accomplished fact. ■ jgfc The New 7 Valve All World COLUMBUS SJiRk 4 with Calibrated Shortwave ** N. I Shortwave stations have just as much M room on the dial scale as stations on il i- »«IJIIM®«- the broadcast band. Positive and imI believe this is the greatest practical mediate se|ection of the desired station advancement in Radio that has been is Poetical. Identification of any station made since the introduction of the | J is made direct , y from the rea z ding on shortwave. It solves the difficulty of c \ t | ie j Ja | tuning overseas stations with certainty, | M A degree of sensitivity and steadiness swiftness and accuracy. I feel the great- Wf' W ~of direct shortwave reception, which est satisfaction in the fact that our up to the present was thought possible Company, which is an entirely New < r, only on broadcast band. Zealand concern, should have been the « Magic eye tuning extended to shortfirst to perfect what will be instantly wa % ba z nds jnst * ad of for use on j on recogmsed as a major step forward in ' broadcast reception. the progressot Kadio. A | so avai[ab|e {n Console Cabinets zg. The most delightful spin tuning action /V and Radio Gramophone combinations. —a real pleasure to use, re Incorporation of xhe heavy duty 10 inch J. 1111 EASIEST OF EASY TERMS. FULLEST ° COLUMBUS speaker. Full toned, balChairman of Directors, VALUE GIVEN ON YOUR PRESENT anced reproduction at any volume I Radio Corporation of N.Z. Limited. SET IF TRADED IN selected. RADIO CENTRE, LTD., Queen St., Tel. 1 941, MASTERTON CARTERTON C. BAYNES FEATHERSTON W. E. JEFFRIES MARTINBOROUGH .... L. D. TURNER EKETAHUNA W. HORNBLOW GREYTOWN M. J. CARTER Every Columbus Radio carries an Unconditional Guarantee effective throughout New Zealand.

Woods’ Great Peppermint CureFamous for Coughs, • Colds, Influenza.*