Page 2 Advertisements Column 4

Wairarapa Times-Age, 26 January 1940, Page 2

“George is afraid that he will be buried alive." “He needn’t worry; he’s such a bore that he could work his way out.”

BOROUGH B INSPIRED painter of the exquisite W V 1 ENGLISH COMPLEXION ■ Uli ! Ei all his portraits of English beauties, Gainsborough faithfully |||L nr f 1 reproduced the glorious English complexion. But he had no lovelier ■■*'■3 model than this beautiful modern New Zealand girl who uses Erasmic |a|g| ® ; JI Nerb Toilet Soap. .PI % J O A You ’ t ° 0 ’ can have a beautiful Ljh English complexion / iJJJ <\ Make the fresh young loveliness of the \ Y) English complexion yours! Use the ' Jv-. J Englishwoman’s own skin care . . . Erasmic Herb Toilet Soap. Its gentle, y I \\ \\ deep-cleansing oils and beautifying TT / 4IS/ J \ V essences g’ ve your skin the petal l] , J ' .r smoothness, the soft-tinted beauty of the rose - IRASMIM^ ,o,Ii, SOAP ™

Follow the Straight Line “A straight line is the shortest distance between two points.” That holds for any two points—your pocketbook and your list of wants, for example. Follow the straight line, and you’ll save yourself time, trouble and money. Use the advertising columns of this newspaper as guide posts. In them, you find late news of what’s to be had in the market world. No need for you to meander about from store to store, comparing, pricing, judging, guessing values. The advertisements tell you the names of merchants and manufacturers you can trust. There you read what’s new, what’s favoured, what’s offered confidently for your inspection. 1 here s no high-pressure selling, no rush, no uncertainty to this daily review of markets. Form the good habit of shopping by the straight-line method—you’ll buy with assurance, with economy and with satisfaction.