TONIC GROOMINGS
A BOOM IN COSMETICS. London women are not cutting down their cosmetics. Since the war began their sale has increased. During the first weeks women were afraid that prices were about to rise, and bought heavily. But. somewhat to the trade’s surprise, sales have maintained their war boom levels.
Beauty treatments have become more popular, largely because so many women are in uniform. A visit to a beauty parlour is a welcome change after camp and barracks life, and a complete grooming is a compenation for service discomforts.
An expert who is in great demand at beauty parlours nowadays is the chiropodist. A “top-to-toe” treatment in which the chiropodist plays an important part, is especially popular with women whose war work makes them spend much time on their feet.
Women in uniform use beauty treatments as a war tonic. They have their hair done, their backs massaged, and their feet and hands seen to, buy a new lipstick or other cosmetic, and. return refreshed and resplendent to their duties. The next time they have a few hours’ leave the treatment may be repeated. A woman officer who can afford it may spend as much as £ 1 a week on such beauty refreshers.
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Wairarapa Times-Age, 13 January 1940, Page 8
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204TONIC GROOMINGS Wairarapa Times-Age, 13 January 1940, Page 8
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