Page 2 Advertisements Column 2

Wairarapa Times-Age, 20 December 1939, Page 2

GIFT SUGGESTIONS. Dainty and useful Toilet Articles are always acceptable. A large assortment of Perfumes, Toilet Brushware, Cosmetics, Soaps, Lavender, Eau de Cologne, Manicure Sets, etc. Everything for the Toilet for lady or gentleman, at Gordon’s Pharmacy. Highest quality—lowest prices—from J. V. Gordon, Chemist, Masterton. *

, i j flu i ? ■ F' \ v) y ( ' of C. 'f / j 1 F 'C A IF A Queen of flowers, whose perfumed V J ? I beouty glorifies Englond s leafy larges JIl \ ' and cool gardens I Queen of beauty, VWX. the English girl, whose fresh splendour com pl ex ' on dvals the very rose! f Capture for yourself the fine textured . IhL complexion loveliness or the English -M- 9' r ' — use er exc^us ' ve beauty care—--**l Erasmic Herb Toilet Soap. Its rrogY A / | rant beautifying essences and gentle .•cleansing oils will bring loveliness to / / ''X jF your complexion. ERASMIC SOAP

ADVERTISEMENTS ARE A GUIDE TO VALUE Experts can roughly estimate the value of a product by looking at it. More accurately, by handling and examining it. Its appearance, its texture, the feel, and the balance of it all mean something to their trained eyes and fingers. But no person can be an expert on steel, brass, wood, leather, foodstuffs, fabrics, and all of the materials that make up a list of personal purchases. And even experts are fooled, sometimes, by concealed flaws and imperfections. There is a surer index of value than the senses of sight and touch. . . knowledge of the maker s name and for what it stands. Here is the most certain method, except that of actual use, for judging the value of any manufactured goods. Here is the only guarantee against careless workmanship, or the use of shoddy materials. 1 his is one important reason why it pays to read adveitisements and to buy advertised goods. The product that is advertised is worthy of your confidence. 0 0 • Merchandise must be good or it could not be consistently advertised. Buy advertised goods.