Page 9 Advertisements Column 1

Wairarapa Times-Age, 4 December 1939, Page 9

ft TO A FIREPROOF CSBOETE HOUSE " X'.Y x x '7 ' ® The 1 ‘* B k °T destruction by fire is greatly reduced if your I house is built of concrete made with Golden Bay Cement. an y insurance company. Compare their lower / tefilElal premiums for concrete constructed buildings and see what i y°n gain in safety and sarinfj by building modernly—-in concrete. Concrete is vermin-proof loo; immune from 'ref ’ borer. It stands up against climatic conditions, earthquake shock and reduces maintenance costs to the very hone. And there’s extra comfort in a concrete house—warmth in yUfAW’’' gfy) winter, coolness in summer and all-the-year-ronnd freedom * rolu alu P’ Tell your architect or builder that 7/om want to ffaifaffaMy CHECK THESE ■ SRK I KI |IRP >~i< <. Golden Bay : JXX CEMENT' @ Appearance u M

ADVERTISEMENTS ARE A GUIDE TO VALUE Experts can roughly estimate the value of a product by looking at it. More accurately, by handling and examining it. Its appearance, its texture, the “feel,” and the balance of it all mean something to their trained eyes and fingers. But no person can be an expert on steel, brass, wood, leather, foodstuffs, fabrics, and all of the materials that make up a list of personal purchases. And even experts are fooled, sometimes, by concealed flaws and imperfections. There is a surer index of value than the senses of sight and touch. . . knowledge of the maker’s name and for what it stands. Here is the most certain method, except that of actual use, for judging the value of any manufactured goods. Here is the only guarantee against careless workmanship, or the use of shoddy materials. This is one important reason why it pays to read advertisements and to buy advertised goods. The product that is advertised is worthy of your confidence. © © © Merchandise must be good or it could not be consistently advertised. Buy advertised goods.