The vocabulary of war is providing British advertisers with new slogans to promote sales. One bookshop suggests that Londoners “read while they raid;” the manufacturer of a shampoo advises women “not to blackout the highlights in your hair,” and a patent medicine is described as “a doctor’s barrage against ill health." Other advertisements tell how to keep the hands soft while digging trenches; how to keep the colonel from biting his nails by giving him chocolates, and a portable heater is described as just the thing to warm air raid shelters.
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Wairarapa Times-Age, 25 November 1939, Page 2
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91Untitled Wairarapa Times-Age, 25 November 1939, Page 2
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