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FASHION DISPLAYS

POPULARITY OF WOOL.

MISS JUNE DUPREY’S EVENING

DRESS.

The International Wool Secretariat in its monthly report to its boards in Australia, South Africa and New Zealand, states that in addition to routine work with manufacturers, wool growers’ organisations, and Government departments in Britain and South American countries, several major fashion displays held in Paris and London have been very widely attended by wholesale and retail buyers, along with Home and overseas representatives.

Amongst the most important of the shows held was one of British made beachwear and trousers for women, and another for men’s wear. In the former case, the Secretariat, following its normal routine, has enlisted the assistance of the Paris couture trade. Fashion shows were then given to Paris wholesale and retail buyers. Widespread publicity resulted, and the Secretariat feels that it can take substantial credit for a fashion that has swept the country. All retail stores are now widely advertising trousers for women, and it can safely be said that this fashion is firmly established. A noticeable trend within the last two years in the field of beachwear lias been the use of rubber lastex and rayon swim suits in attractive colour designs. The more’-nuperior wool garments have been neglected, and the I Secretariat in this instance, has not created a new fashion, but has revived the use of wool for beach wear. Paris first designed the garments. The Secretariat showed them to British manufacturers and thereby gave the stimulus to new styles in wool. In April a showing of British manufactured beach wear was given to the Press, wholesale and retail buyers of models incorporating Paris ideas. As a result of this show, the Secretariat is confident that a valuable stimulus has been given to the use, not only by manufacturers, but also by the public, of beachwear in wool, and that a decided trend in favour of rayon in a field previously considered the prerogative of wool has been arrested.

Recently the first attempt was made at an all wqpl show of men’s wear. Here there is not the scope for variety of display as with womens wear. At this showing, which was given again for the Press as well as the wholesale and retail trade, attention was drawn to the new infusion of colour into men’s wear in marked contrast to a certain drabness which has in past years been eharasteristic of wool clothes. The Secretariat feels that this introduction of brightness into men’s wear will result in a larger wardrobe for men, with a consequent increased demand for wool.

The Woo] Queen, whose wool trousseau, it will be remembered, the Secretariat supplied, has attended various trade functions in Yorkshire and northern centres. In important cities, such as Edinburgh, Glasgow and Bradford, where the Secretariat has induced large retail stores to hold special wool displays, the Wool Queen has been present as an added attraction. During the summer months, arrangements will be made for the Wool Queen to be invited by municipal authorities to attend holiday carnivals, etc., at places like Blackpool and Bournemouth.

Miss June Duprez, star of the new film, "The Four Feathers,” which will be shown at the State Theatre, Masterton. at an early date, has been provided with a printed wool evening dress in a fabric specially designed for her. It has now been arranged to have photographs of this displayed in leading stores in all centres where the film is shown. In addition. Miss Duprez has been photographed in wool trousers and a wool suit.

Permanent link to this item
Hononga pūmau ki tēnei tūemi

https://paperspast.natlib.govt.nz/newspapers/WAITA19390830.2.70.6

Bibliographic details
Ngā taipitopito pukapuka

Wairarapa Times-Age, 30 August 1939, Page 8

Word count
Tapeke kupu
588

FASHION DISPLAYS Wairarapa Times-Age, 30 August 1939, Page 8

FASHION DISPLAYS Wairarapa Times-Age, 30 August 1939, Page 8

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