TOO MUCH PUBLICITY
EXPENSIVE MISTAKES. ■ M.G.M. is toning down its publicity about glamorous' Hedy Lamarr, because she will not appear on the screen again for six months, writes Lon Jones, the movie picture critic. It looks as if the studio has decided to write off “I Take This Woman,” as a dead loss. Hedy seems an expensive investment. She is a good example of what too much publicity can do. Built as a glamour girl, with all sorts of wild tales about her, the public will expect all her pictures to be sensational, and evidently the girl possesses only beauty without histrionic ability. Fox made a similar mistake with Arleen Whelan, the red-headed mani-. curist, whom they tried to star overnight and spent thousands and thousands of dollars in publicising her. She could not possibly live up to her false reputation,-and today we hear little of her except in B pictures. Fox is not making the same mistake with Nancy Kelly. Her build-up is following her work on the screen, and I think she will be a great success.
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Wairarapa Times-Age, 8 June 1939, Page 4
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179TOO MUCH PUBLICITY Wairarapa Times-Age, 8 June 1939, Page 4
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