WINDOW DISPLAYS

Wairarapa Times-Age, 24 March 1939, Page 4

WINDOW DISPLAYS

JUDGING COMPLETED. HIGH STANDARD REACHED. Several hours, both afternoon and evening, were required yesterday for Mr R. B. Forsyth, of Wellington, to judge the window displays entered by retailers in the “Ideal Homes” competition. In all, 38 windows were entered by 25 different firms and each window was judged separately as an individual entry. Following his final inspection at night, Mr Forsyth handed in his written decisions under seal, and these will be kept in the strong-room at the “Times-Age” office until Monday when the results will be made public by Mr Geo Daubney of the retailers committee conducting the campaign. Speaking to a -‘Times-Age” representative after making his decision, Mr Forsyth complimented the retailers generally on the high standard attained. Many of the windows he saw, while well and painstaking dressed, were ruled out either because of lack of background, lighting imperfections, or insufficient selling appeal. That, after all, was the job of any window display—to sell. Moreover because of the diversity of business entered on the competition, selling appeal was the one point in common to all. In making his decision the judge had taken the following factors into account. Presentation of selling features, suitability of products, simplicity, focal point, lighting, general colour scheme, originality, including mechanical devices, attractive power and general effect. Those points were particularly noted in the daytime judging and at night he took notice of the contrast with adjacent windows, the focal point as presented under artificial lighting together with the general lighting effect. The competition windows will remain unchanged until Monday to give the - public every opportunity of making their choice. Entry forms are obtainable at any of the stores, and entries close at the “Times-Age” office at. 8 a.m. on Monday. Intending entrants are reminded that each window of a firm entered must be considered separately. and some indication given on the entry form as to which window the choice refers.