Page 2 Advertisements Column 2

Wairarapa Times-Age, 13 February 1939, Page 2

WAR IN NEW ZEALAND. DAY and night the fight rages—many are the casualties. But you’ll be safe from the insidious attacks of cold and ’fiu germs if you suck Pulmonas. Potent vapours penetrate to every corner of the respiratory system, killing all germs before they “dig in.” Ward off colds and ’flu with Pulmonas. 1/-, 1/6 and 2/6, everywhere. 6

MONEY TALKS —but you must tell it what to say! LET’S suppose that the shillings you spend were suddenly given minds of their own —and the job of deciding what to buy for you. THEY’D have to learn their way around in a hurry, and one of the first things they’d do would be to study the newspapers—every advertisement that discusses something you’d be needing, or wanting. They’d get the latest facts on underwear and sports shoes and tea and motor oil and all the rest. They’d make a business of knowing what, where and when to buy. ARE you less careful and less constant in your reading of advertisements than you should be? Do you have to depend on other people for facts that are clearly stated in the advertising pages of this -newspaper? READ advertising thoughtfully, consider all the points you find there on their merits. Find out in advance exactly what things will best serve your needs—and why. After all, that’s the only way to get your money’s worth, every time. THE real reason for advertising is not to help some one sell something, but to help you buy what you want.