MORNING DRINK

Wairarapa Times-Age, 21 November 1938, Page 8

MORNING DRINK

TAKING OF MILK GROWING. BENEFICIAL EFFECTS IN ENGLAND. In coal mines and factories, in offices, shops and schools throughout England, it has become the custom to break off work for a morning glass of milk—thanks to the National Milk Publicity Council, whose sixteenth annual report has recently been published. The habit is rapidly growing. Twelve months ago 4186 factories had instituted milk drinking and were consuming 434,605 gallons each month. Now, 7249 factories have adopted it and last June they drank 709,997 gallons. It is interesting to note that, so far as can be ascertained, this milk has been additional to that normally delivered at the consumer’s house. In fact, in many cases, this extra milk has led to more- milk being taken in the home as its benefits become better appreciated. Comments from medical officers and welfare workers show that better health has come to those workers who take milk daily and there has been much less loss of work through absence. There has been a big increase in the past year in the number of children in schools taking milk. They exceed 3,000,000—an increase of 300,000 on last year. But they still represent little more than half the number of children in the country, for it is difficult to deliver bottled milk to small, isolated schools for the current distributive charge of 6d per gallon. Steps are being, taken, however, to increase this margin to 7d per gallon, and this should lead to many more schools being able to get milk. The Milk Council has kept its 49 lecturers busy in the past year, for they have given 10,745 lectures to 612,361 people. The council also has a series of five films, including “Daisy Bell Comes to Town,” produced in co-operation with the gas industry. There have been 1310 showings of these films since July, 1937.