MAKE-UP

Wairarapa Times-Age, 4 November 1938, Page 8

MAKE-UP

SHOULD BE USED SPARINGLY. Girls who try to make up like screen stars in an effort to appear beautiful defeat their purpose when they forget that the majority cf stars themselves have been using make-up more and more sparingly even before the cameras, because of vastly improved lighting and photography during the past few years. This advice comes from a Hollywood expert who has solved the i .ake.-up problems of hundreds of women, including scores of world-famous stars. Simplicity—quality and not quantity —is the credo of Robert Stephanoff, make-up chief of the Walter Wanger Productions at United Artists studios, where for eleven years he has supervised the beauty aids of such screen personalities as Madeleine Carroll, Merle Oberon, Joan Bennett, Mary Pickford, Miriam Hopkins, Gloria Swanson, and many other favourites. “Too many women in all walks of life spoil their natural attractiveness by promiscuous use of make-up,” says Stephanoff. .“One or two simple beauty aids, applied correctly, achieve far better results than anything smacking of artificiality. We try to keep the theatrical look off screen people, and unless a role calls for decided characterisation the outsider would be surprised how little make-up we actually do use.”

The keynote of make-up is the lips, according to Stephanofi, and he says that only a small percentage of women succeed in building theil’ lips into anything but a mass of smears and patches. His hint is the use of a red pencil to trace the outline, filling in with rouge in the desired shade. The expert cautions against a shade of lipstick which forms too greaot a contrast with the skin. That, he points out, is' the mistake too many women make. Lipstick should blend with the colour of the skin, and be as near as possible to 'the healthy appearance intended by Nature. “Women should remember that make-up which looks like make-up is the wrong kind, or .is incorrectly applied,” he went on. “Make-up is intended to enhance, not hide, women’s natural charms. Overdoing-make-up is worse than not using any at all. Every woman, by experimenting and studying her own personality in the mirror, can figure out the few simple things with pencil, rouge, and powder that are bound to improve her appearance. Any make-up which turns out over-conspicuous is in bad taste, and not smart.”