FASHION’S FORECAST

Wairarapa Times-Age, 10 September 1938, Page 5

FASHION’S FORECAST

♦ VOGUE OF DELICATE SHADES SPRING STYLES ARRIVE.

“It is a very difficult matter to express one’s opinion as to the trends in fashion nowadays. If a style is popular early in the season, changes are so rapid—due to the influence of the Fashion Reviews —that another definite change creeps in when the season is half way through,” stated Mr H. P. Hugo, managing director of Hugo & Shearer, Ltd., yesterday. “After a surfeit of brilliant flower prints of gipsy and circus colours, there is a very definite turn to delicate pastel shades in plain material which have not been much in vogue for some years,” Mr Hugo continued. “Blues, with greenish undertone and browns with rosy tinge, and natural greens, are very popular. Mist pink, which is a slight variation from dusky pink is quite definitely a popular .colour, and the whole gamut of reds are being run through. Placed alongside of scarlet and wine, these reds have a different bearing, and variously called mulberry, clover, bacchus red and such like. “Tan shades have been tremendously popular this winter, and will continue so during the summer season. Again, these are varied from what was termed tan, when this colour was popular in previous years. Knitted rayon frocks made in England, and knitted with a spongy type of surface, are definitely popular. Sheer weight in silks and in rayons are marked for a big run during the coming summer. These are provided in an endless range of qualities and designs and are being received here from England, Canada, the States and the Continent. Floral, striped and bordered materials are very popular, the bordering providing in their brighter colours a distinct change from the body of material which is usually a small design or spots on a plain ground,” pointed out Mr Hugo. “Millinery styles are many. Toques in petersham in self shades and two tones, some close fitting, and others well up from the head are with and without eye-veils. Many of these hats, like the frocks, have little bits of hand embroidery added. Breton, sailor and Mexican shapes, trimmed with ribbon, are all popular. “As a summer provision—against our spring range—there is a delightful range of waterproof coats available. Of late years, fashion has entered very much more into these than previously. Plain materials with contrasting collar and cuffs and checks of all description—even to regular tartans, are to be seen. Light rubber capes of a semi-transparent nature will again, be in demand. And neckwear and fancy zipps will be an outstanding feature of this summer’s trading in the haberdashery department.”

This page is an effort to draw the attention of the ladies of the Wairarapa to the range of seasonable goods offering in their own district. It is a reply to that complex which, despite the progressiveness of local stores, seems still to exist in the minds of many people—that for new season’s goods one should travel to the city and shop at the city’s fashionable stores. Not only is such an attitude wrong from a district viewpoint, but it is also wrong practically, for every modern design or fashion can be bought equally as well in the Wairarapa as in any city. Shop locally should be everybody’s slogan.