USES OF WOOL
FASHION PARADE IN LONDON MERITS OF THE MATERIAL DEMONSTRATED. AVAILABLE FOR SMART CLOTHES (Recd This Day, 12.15 p.m.) LONDON, September 7. “This fashion show is the inauguration of a great movement to convince wholesalers, retailers and the public that the wool industry is in an adventurous mood,” said Mr Clunies Ross at the opening of a fashion parade sponsored by the International Wool Secretarist, at Claridge’s Hotel. The display is based on the theme that wool can be used for all types of clothing. Many representative fashion houses showed the various uses to which it may be put, including evening gowns and country house clothes. The general effect was that the comfort attributable to wool was no longer synonymous with dowdiness, but that wool can camouflage its usefulness and resemble fur, silk, velvet or be itself in fine and heavy materials.
Permanent link to this item
Hononga pūmau ki tēnei tūemi
https://paperspast.natlib.govt.nz/newspapers/WAITA19380908.2.71
Bibliographic details
Ngā taipitopito pukapuka
Wairarapa Times-Age, 8 September 1938, Page 8
Word count
Tapeke kupu
144USES OF WOOL Wairarapa Times-Age, 8 September 1938, Page 8
Using this item
Te whakamahi i tēnei tūemi
Stuff Ltd is the copyright owner for the Wairarapa Times-Age. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence (CC BY-NC-SA 4.0). This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.