ADVERTISING N.Z. MEAT

Wairarapa Times-Age, 20 August 1938, Page 3

ADVERTISING N.Z. MEAT

CAMPAIGN IN BRITAIN. The whole of Great Britain was covered in a large-scale newspaper advertising campaign conducted by the London office of the New Zealand Meat Producers Board during May and June. To secure complete coverage of the provincial districts, it was necessary to utilise space in 62 daily newspapers, and five different “display” advertisements were prepared in order to provide variety in the message that New Zealand meat is of high and uniform quality. The country was 'also “covered" by the Board’s' advertisements in the greater London newspapers, while the many weeklies in the suburban areas of the metropolis were also used. Local publicity “drives” continue to be actively pursued by the representatives in England of the New Zealand meat producers, the competition for window displays of New Zealand lamb, the decorated cycle competition and children’s painting competition being well supported. Wholesale meat traders in the area reported at the conclusion of the campaign that sales of New Zealand lamb had increased by 30 to 40 per cent, and that the improved business was still keeping up.