LOYAL WORKERS

Wairarapa Times-Age, 11 August 1938, Page 8

LOYAL WORKERS

APPLICANTS OVER FORTY PREFERRED. “Men and women over 40 preferred.” This is the new slogan among business executives with staff vacancies (says an English newspaper). As the result of long and close investigation business men have discovered that the over-forties, both men and women: Show a better record for loyalty and honesty; use more reasoned judgment in action; are less easily discouraged. Youth, they found, went in sheer enthusiasm, but even this dwindles more quickly than in the case of their seniors. Miss F. A. Underwood, of the Women’s Freedom League, told a reporter: "Women over 40 are particularly valuable in business. They have by then acquired a tact and administrative ability which younger women could not hope to possess. “Employers also prefer a middleaged woman, established in her career, who is unlikely to throw up her job for marriage.” The 54-year-old sales manager in control of a staff of between 50 and 60 travellers said:

“I prefer men over 40, for these three very powerful reasons based on my own observations of hundreds of workers: “More resourceful.

“More interested in their work and productive of ideas in connection with

“Less prone to slack off when not under supervision. “They also tend to introduce a more settled atmosphere in the office or factory where they are employed."