A “FUN MAP” OF NEW ZEALAND
UNIQUE PRODUCTION. There has just been issued by the N.Z. Government Tourist Department a “Fun Map of New Zealand.” The publication is a large size sketch-map, subtly dramatising in humorous but persuasive fashion the various regional features of interest throughout New Zealand. It is exceedingly well printed in vivid colours, and reflects the greatest credit on all those concerned with its production. On the reverse side of the . map are given serious details of the Dominion’s tourist attractions, with photographic illustrations, and useful data. This outstanding production was originated and designed in its entirety by The Charles Haines Advertising Agency, Ltd., and is considered to be the best of its kind yet seen anywhere in the world. Maps of a humorous character have been issued by the publicity bureaux of other countries, and have proved highly effective, and the Tourist Department is to be commended in adopting this unique method of drawing attention to the scenic and other attractions of New Zealand. The map is being distributed by the Department throughout the world.*,
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Wairarapa Times-Age, 8 July 1938, Page 2
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179A “FUN MAP” OF NEW ZEALAND Wairarapa Times-Age, 8 July 1938, Page 2
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