NEW ZEALAND MEAT
♦ PUBLICITY IN GREAT BRITAIN. The New Zealand Meat Producers’ Board has started its annual publicity campaign in Britain. In addition to the very effective advertising carried out throughout the year a number 'of centres is chosen annually for a special effort. The campaign has begun this year in Leeds, and shortly will move to Hull and later to Grimsby. Extensive newspaper and other advertising is in progress in Leeds and several competitions are arousing considerable interest in the city. A contest for retailers’ windows dressed with New Zealand meat drew 80 entries and a great deal of originality and enterprise was shown. Other competitions are for retailers’ decorated trade cycles, children’s painting and poster designing. There is every indication of large attendances when the prizes are presented shortly.
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https://paperspast.natlib.govt.nz/newspapers/WAITA19380407.2.11
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Wairarapa Times-Age, 7 April 1938, Page 3
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131NEW ZEALAND MEAT Wairarapa Times-Age, 7 April 1938, Page 3
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