RECIPROCAL MARKETING
While on the subject of those connected with Whakapapa Skifeilds: Marketing Manager Scott Lee is trying to find out who to send the bill to for some Turoa advertising he's been carrying. Scott has been driving around Whakapapa with a 'Ski Turoa' sticker on the back of his car. A clever piece of marketing by Turoa? (The culprit was oh-so-close to being captured on film for that one!)
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https://paperspast.natlib.govt.nz/newspapers/WAIBUL19880802.2.36.5
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Waimarino Bulletin, Volume 6, Issue 253, 2 August 1988, Page 16
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70RECIPROCAL MARKETING Waimarino Bulletin, Volume 6, Issue 253, 2 August 1988, Page 16
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