Mike Wiggins built the No. 1 ski shop
In 1979, Aucklander Mike Wiggins had his heart set on , making his new ski shop at the Ohakune Junction, one of New Zealand's best. Since then, the Junction Ski Shop has gone from strength to strength and in 1988, has a reputation as a business where the customer gets quality and value for money. The backbone of the business is the staff, according to Mr Wiggins. Staff man the shop to lam on a Friday night and as late as 10pm week nights seven days a week during the
ski season, in order to service the public. : Well after the rest of | Ohakune's business i sector close their doors I and well before most open, the Junction Ski Shop is open for business. And, according to Mike, working the long hours pays off. "On an Easter weekend you can get upwards of 2000-3000 people visiting and basically the town closes up,"he said. "We've always stayed open and we've reaped the benefits of that." The couple purchased the business from exOhakune resident Rod Winchcombe in 1977 after two years of
managing the Roy Tumer Ski Shop at National Park. The business grew with Turoa Skifield and expanded as the skifield trade expanded, gaining credibility through advertising and promotion, and attendance at all major ski shows. Success said Mike, came through 'selling' the business to the public. Some of his personal 'growth' he attributes to attendance of weeklong seminars in California, where skifields experience similar problems with seasons and personnel training as in New Zealand.
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Waimarino Bulletin, Volume 6, Issue 241, 3 May 1988, Page 12 (Supplement)
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261Mike Wiggins built the No. 1 ski shop Waimarino Bulletin, Volume 6, Issue 241, 3 May 1988, Page 12 (Supplement)
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