Ford Leads The Way In Sales

Waimarino Bulletin, Volume 5, Issue 24, 10 November 1987, Page 1 (Supplement)

Ford Leads The Way In Sales

September proved to be a busy month for car dealers with motorists buying more new cars than in any other month this year. Leading the highly competitive market place was Ford New Zealand which sold 1,307 new cars for a market share of 16.8%, followed by General Motors with 1,279 registrations for 16.4%, while Toyota was third with 1 , 1 79 registrations and a market share of 1 5. 1%. New car registration statistics prepared by the Post Office show 7,798 new passenger cars were registered

MINISTRY of Works road marking cones were used at the Taumarunui Car Club's public motorkhana held in the AFFCO Freezing Works' carpark recently. Nearly half the drivers competing in the road tests were first time competitors and seemed to enjoy the experience. The tests were mostly very tight turning and reversing

in September. This compared to 7,267 in August and was the highest monthly total since September 1986 when 8,893 new cars were registered. New car registrations for the nine months till September 30 totalled 60,425 compared to the 61,536 new cars sold in the corresponding nine months of 1986. Ford New Zealand sold 11,249 new cars during the nine months to lead the market with a share of 18.6%. General Motors was second with 10,469 new car registrations ahead of the

ones with two more open faster tests to finish with to give the bigger cars a better chance. After six tests the winner with the fastest total elapsed time was Wayne Gilbert in a Mini, with a time of 196.1 1 seconds. A spokesman for the car club said they would like to thank the management and shareholders of AFFCO for

third and fourth placed Toyota and Mitsubishi with 7,605 and 7,469 registrations for respective market shares of 12.6% and 12.4%. In addition to its passenger car market lead in September, Ford New Zealand took 20.3% of the light commercial vehicle market with its range of Econovan, Courier and Falcon vans and utilities. The heavy truck market in September saw Ford New Zealand with its Trader and N-Series vehicles sell more heavy commercial vehicles than any other manufacturer. Its 95 heavy truck reg-

the use of their carpark and also those people who turned out to the motorkhana for their first time. The full list of results were: 1. Wayne Gilbert (Mini, 196.11) 2. Norm Curtis (Mini, 209.96) 3. Shane Collet (Sigma, 216.29) 4. AlanCurry(F.scort Sport, 227.29) 5. Darryl Begg (F.scort 1 300, 229.39) 6. Gary Carmichael (F.scort V8, 246.28) 7. Toni Curtis (Mini, 256.25) 8. Andy Cameron (Falcon V8, 278.20) 9. Julie Sanderson (Mini, 291.52).

istrations for 23.9% of the market headed off General Motors with 93 registrations for 23.4% and Mitsubishi 40 for 10. 1% of the market. Total new vehicle - cars, vans, utilities and trucks - saies in September totalled 9,251. Ford New Zealand was the leading manufacturer with 1,616 registrations ahead of Toyota 1,500, General Motors 1,383 and Mitsubishi 1,149. The following statistics have been obtained from Post Office registration data. Passenger cars - September 1987: 1. Ford - 1,308, 16.8% 2. General Motors - 1,279, 16.4% 3. Toyota - 1,179, 15.1% 4. NZMC-884, 11.3% 5. Mitsubishi - 845, 10.8% 6. Nissan - 732, 9.4% 7. Mazda-281, 3.6%. Passenger cars - Nine months ended September 30: 1. Ford - 11,249, 18.6% 2. General Motors - 10,469, 17.3% 3. Toyota - 7,605, 12.6% 4. Mitsubishi - 7,469, 12.4% 5. NZMC- 6,028, 10.0% 6. Nissan - 4,856, 10.0% 7. Mazda- 3,074, 5.1%. Total vehicles - September 1987: \. Ford - 1,616, 17.5% 2. Toyota - 1,500, 16.2% 3. General Motors - 1,383, 14.9% 4. Mitsubishi - 1,150, 12.4% 5. NZMC - 891, 9.6% 6. Nissan - 846, 9.1% 7. Mazda - 358, 3.9%. Total vehicles - Nine months ended September 30: 1. Ford - 13,557, 18.8% 2. General Motors - 1 1 ,448, 15.9% 3. Toyota - 10,291, 14.2% 4. Mitsubishi -9,577, 13.2% 5. NZMC -6,135, 8.5% 6. Nissan - 5,807, 8.0% 7. Mazda - 3,842, 5.3%.