People who know the power of words put the in print.

Waimarino Bulletin, Volume 2, Issue 12, 21 August 1984, Page 4

People who know the power of words put the in print.

When you have something to say, no other medium can match the power of the printed word. Man's best ideas have always been best expressed in print and today, with newspapers, it's no different. Newspapers get action because what they say is seen to be more intelligent, more important, and surprise, surprise, more involving and stimulating. Newspapers are usually not considered within the context of the term Audience

Ratings, but day by day they effectively reach more people than any other medium. So when you next hear the term, The Mass Medium, think of your newspaper. People are more involved with newspapers because they don't watch newspapers, they read them. 74% of readers read page by page, while the remainder first turn to specific features. Newspapers dominate as a source of information about important products and events because there are a lot of people who

want to know a lot more facts than you can actually say in 30 seconds. If you have something to say, put it in print because no other medium pulls like a paper. Newspapers work. This series of surprising statements is supported by McNair Research. For more information write to the Newspaper Advertising Bureau, P.O. Box 2941, Auckland, Telephone 799-569, or, P.O. Box 944, Wellington, Telephone 728-365. &